We’re back! Today kicks off the 2021 Dealership Minds Summit — Developing Your Homegrown Talent. It feels great to be back hosting an in-person event after 18 months of virtual meetings. I’m looking forward to seeing those who were able to make it out to Omaha for the Summit.
2021 started with a bang, and there is little insight that shows it won’t end the same way. Commodity prices are seeing a weather market take hold; world grain stocks are at all-time lows, and used equipment is still in very short supply.
When you look at a dealership website today, what does a customer see? They see sections for equipment (new & used), parts, service, precision, possibly finance and a bit about the company and locations.
According to a May 28, 2021, report from Ag Equipment Intelligence, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in.
Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind.
This inaugural episode in plans for a new docuseries introduces father-son duo Ward and Marc McConnell who’ve led farm equipment manufacturer Art’s Way Manufacturing and other businesses. Filmed in Texas in 2017, this 13-minute video is one of 25 in-person interviews on the legacies of family-run equipment manufacturers collected over several years. This pilot is being early-released to mark the 1-year anniversary of Ward’s passing in May 2021.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.