Opinions & Columns

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To The Point

The Pros & Cons of AI

Artificial Intelligence (AI) seems to be everywhere these days — in auto-generated summaries in your emails, web searches, social media videos and more. It has its place in business, but not without risk.
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To the Point

‘Judge Me on My Losers’

Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to earn.
Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to earn.
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John Schmeiser

Dealer Purity: A Policy That Hurts Dealers, Customers & Industry

Guest Blog: Opinion from John Schmeiser

Ag industry consultant, John Schmeiser, tackles brand purity in his latest op-ed. "On paper, these purity policies may look like brand management. In reality, they limit choice, drive up costs, and undermine the independence of both dealers and their customers. Dealer purity is not good for the end user, and it is not good for the long-term health of the farm equipment industry."


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Green and Gold: A Farm Equipment Film Review

After huddling up with his dad for movie night, Farm Equipment’s Mike Lessiter ‘breaks down’ the football, farming & business drama on the eve of the NFL season.
After huddling up with his dad for movie night, Farm Equipment’s Mike Lessiter ‘breaks down’ the football, farming & business drama on the eve of the NFL season.
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