Opinions & Columns

10 Steps to Building Your Dealership's Marketing Strategy

Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.
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April 2018 Tractor & Combine Analysis

China’s need for agricultural imports remains significant since they are faced with providing food for nearly one-third of the world’s population. The past decade has produced a growing middle class in China that has demonstrated an increased demand for not only basic foods, but also for high quality products that are only available from other parts of the world.
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From the Desk of Kim Schmidt

Customer Service: Does It Really Matter?

Most business owners — and more specifically farm equipment dealers — would likely tell you that customer service and experience are important to the overall success of the business. I’d venture to say every dealer I’ve spoken with has prided themselves on the quality of service they provide the customer.
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People & Profits: Small Daily Improvements Key to Long-Term Results

This headline is based on a sign posted at my gym that made me think about your business, and my challenge to “Make 2018 the Year of Human Capital Development.” I started to think about the small things that you can do with your people to develop them and your dealership. Doing small things that lead to big things is a useful perspective for you to create change with your employees and colleagues. It provides an approach for you to do every day in order to create big improvements.
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