Opinions & Columns

Floyd Jerkins
Part 1

Relationship Selling: The Steps to the Sale

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
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A New-Era Contract

A New-Era ‘Contract’

This year (2019) marks 15 years since our company (Lessiter Media) acquired Farm Equipment magazine (along with two other titles we rebranded as Ag Equipment Intelligence and Farm Innovations For Today’s Top Farm Operator). The last 15 years have brought highs and lows, but never boredom! We’re forever grateful for an acquisition that introduced us to so many outstanding people — both personally and professionally — that comprise you, the North America’s farm equipment industry.
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Claas travel guide

Farm Equipment ‘Falls In’ on Embedded Tour Assignment to Germany & France

For a first-ever &ldquo;Journal Series&rdquo; in <em>Farm Equipment</em>, Editor/Publisher Mike Lessiter provides his across-the-pond observations from the 11,653 miles in 7 days trip he took with a Claas delegation to Germany and France November 10-17, 2019.
For a first-ever “Journal Series” in Farm Equipment, Editor/Publisher Mike Lessiter provides his across-the-pond observations from the 11,653 miles in 7 days trip he took with a Claas delegation to Germany and France November 10-17, 2019.
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Kanicki

Everybody’s Looking for Some ‘Real’ Good News

Most of the dealers and others I’ve spoken with or heard from in the past couple of months seem to agree — 2019 was a weird year. It was hard to get a fix on what was going on and very little was “typical.” There are more variables than usual, I think.
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Kim Schmidt

Thinking Past Tech School for Your Next Technician

A few weeks ago I joined dealers and manufacturers at the Equipment Dealers Assn.’s 2019 Workforce Development Summit held during the GIE+Expo in Louisville, Ky. It was a great time spent not just talking about the problem of finding technicians, but also about some real solutions.
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