Opinions & Columns

Mike L's headshot for social media
To the Point

Are We Commoditizing Ourselves?

“They’ll know more about the products than I can anyway,” he said. Yet without opportunity to contribute to decisions, it also increases the likelihood that your transaction will become “commoditized.”
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Charlie Glass March 2018 photo

Technological Advances in Agriculture — Looking to the Future

1960 saw changes in farm tractors in styling, increased horsepower and operator comfort that were intended to entice farmers to purchase their next new tractor. Even with all of these modern improvements, those tractors remained essentially a frame with an engine and transmission covered with a sleek sheet metal exterior.
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George Russell
Leadership Lessons

Good to Great Dealership Flywheel Spoke #4 - Build a Balanced Dealership that Sells Solutions and Earns Trust

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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View Mark Kreps’ Legacy Presentation on Employee Development

A shockwave moved through the farm equipment dealer community when it was reported that RDO Vice President of Sales — Agriculture Mark Kreps and Vice President of Midwest Agriculture Steve Connelly were killed in a car crash in South Dakota. The two were leaders in the dealership industry by every known definition, and Farm Equipment staff had the privilege of getting to know them through the Dealership of the Year program.
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