Farm Equipment

NAEDA Responds: CNH’s Color-Mixing of its Dealer Network

Mon, 01 Jun 2026 00:00:00 -0400

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Is It Real, or Is It Memorex?

Thu, 28 May 2026 00:00:00 -0400

Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?

New Brains and Brawn for Legacy Weed Shocker

Fri, 22 May 2026 00:00:00 -0400

Decentralized digital controls and tougher running gear designed to handle today’s higher horsepower tractors highlight improvements to LASCO’s new Lightning Weeder.

Successful First-Ever Summit, But Some Conspicuous Absences

Fri, 22 May 2026 00:00:00 -0400

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions.

Experience: Benefit or Liability to Future Proof Your Dealership?

Thu, 21 May 2026 00:00:00 -0400

For this ‘Leadership Lesson’, let’s look at how experience impacts the future of a business. My career path has led me into many businesses and many roles. Each step on the path brought new and challenging opportunities.

Know When to Hold ‘Em & When to Fold ‘Em

Fri, 15 May 2026 00:00:00 -0400

Expectations are that customers are going to treat Ballweg employees with respect. If they don’t, Tom Ballweg is clear with them. “It’s easier for me to get a new customer than a new employee."

Less (Technology) is More for Independent Tractor Manufacturer

Thu, 30 Apr 2026 00:00:00 -0400

While many are looking for more ways to incorporate technology in their farm equipment, Alberta-based startup Ursa Ag is intentionally doing the opposite.

Little Fallout Likely in Farm Machinery Sales Model from State Franchise Exemption

Thu, 23 Apr 2026 00:00:00 -0400

A tightly-written exemption from state franchise law in Washington allows two EV auto makers to sell directly to consumers and affects only sales of motor vehicles.

Monarch Tractor’s Collapse Exposes Dealer Risks and a Channel in Crisis

Wed, 22 Apr 2026 00:00:00 -0400

As Monarch’s business faltered in late 2025, the fallout has rippled across the dealer channel, exposing a systemic weakness in how new manufacturers enter and exit the market.

Planning for the Future Requires Getting Back to Relationship Basics

Fri, 10 Apr 2026 00:00:00 -0400

Everyone says our business depends on relationships. As we prepare for the future, will that change? The answer is no — but our focus must evolve.

Observations on the Mainline OEM ‘Cast of Characters’ Over 20-Plus Years

Mon, 06 Apr 2026 00:00:00 -0400

Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.

One Click Won't Fix It: The Parts Availability Problem Ag Equipment Can't Keep Ignoring

Fri, 03 Apr 2026 00:00:00 -0400

When Farming Simulator 25 added the MacDon FD2 FlexDraper to its equipment lineup — modelled with impressive accuracy down to how it contours across uneven terrain — I was genuinely curious. So I watched someone play it.

AEI Brings Together All Corners of Ag Equipment Industry with All-New Event

Thu, 02 Apr 2026 00:00:00 -0400

The entire industry — manufacturers, dealers and suppliers — has lacked a dedicated forum devoted solely to strategic market intelligence in which all can learn from each other.

Jim Irwin and 'Old-School' Leadership

Tue, 31 Mar 2026 00:00:00 -0400

What dealers want from the executives they answer to at their major-line is simple and straightforward.

AI in the Spotlight at FEMA Supply Summit & Showcase

Mon, 30 Mar 2026 14:00:00 -0400

I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.

First-Ever Dealership Minds Summit 'Shark Tank'

Wed, 25 Mar 2026 09:10:35 -0400

As we prepare the program for the 12th Annual Dealership Minds Summit, being held Aug. 4-5 in Springfield, Ill., I need your help on a new idea for this year's event.

45 Years Later and We’re ‘Still the Same’

Wed, 11 Mar 2026 00:00:00 -0400

Despite the founders’ complementary talents, there was no reason to think the business — with its untimely start with the ag depression of the 1980s — would ever see 45 years.

Optimism Emerging in the Farm Machinery Market: Is it time to plan ahead?

Tue, 10 Mar 2026 00:00:00 -0400

Just as much as I was a pessimist 3 years ago, I am predicting an upswing. It won’t be as crazy a 2020-2021 but it is still going to be positive.

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 03 Mar 2026 00:00:00 -0500

Carbon Robotics machines update global system each time they go to the field, boosting data in the machine-learning library which currently holds images of150 million plants

Future-Proofing Your Dealership

Tue, 03 Mar 2026 00:00:00 -0500

Business advisors use the term “future proofing” to describe the discipline organizations need to prepare for generational success — economically, technologically and culturally.

Are We In for Another Wild Ride?

Mon, 02 Mar 2026 00:00:00 -0500

Last year was like being on a roller coaster that you didn’t want to ride in the first place. And so far, the news cycle in 2026 appears to be extending the ride.

Practical Tech Series, Part 2: Smart Specs on the Farm

Thu, 26 Feb 2026 15:00:00 -0500

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

Mon, 23 Feb 2026 12:00:00 -0500

Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.

Data Centers & Rural Land Destruction: Hit the Pause Button

Mon, 23 Feb 2026 00:00:00 -0500

AI is here and going to change the world we live in; assuming there’s enough energy and water capacity going to keep these behemoth data center operations powered.

Diesel Prices Should Fall Eventually

Fri, 20 Feb 2026 00:00:00 -0500

Forces at work within the economic structure of the oil refining business seem to be indicating the beginning of a stable market of softening of diesel fuel prices over the coming years — barring catastrophic geo-political upheavals.

Byproduct of Trying Times: Your Chance to EARN Customer Loyalties

Mon, 02 Feb 2026 00:00:00 -0500

The time is always right to do the right thing, especially when it’s painful for you. Don’t waste the opportunity these times “give you” to show who you are.

Relaxing CAFE Standards Offers ‘Time Out’ to Refine Engine Design

Wed, 14 Jan 2026 23:00:00 -0500

The “Better Fuel Economy at All Costs” push has spawned complexity issues for powerplant serviceability and longevity. OEMs may now have a chance to make needed design changes.

Why Do I Need a Budget? Prepare for No Surprises

Tue, 13 Jan 2026 00:00:00 -0500

If you haven’t yet put together a budget for 2026, it’s not too late … and I would highly recommend you start as soon as you’re done reading this article.

Why the USMCA Review Matters to Farm Equipment Dealers

Mon, 05 Jan 2026 00:00:00 -0500

As the 2026 review of the United States–Mexico–Canada Agreement (USMCA) moves from theory into practice, farm equipment dealers across North America are entering a period in which uncertainty—not tariffs alone—poses the greatest near-term risk.

Ag Equipment Makers Investing in Future Workforce Training

Tue, 16 Dec 2025 23:00:00 -0500

The manufacturing sector is actively trying to raise awareness of the growing shortage of skilled workers in the U.S. as the nation’s aging workforce is retiring and its birthrate continues to decline.