George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

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Leadership Lessons: Building a 2nd Machine Age Dealership

Execute & Innovate Part 1: 5 Tips for Process Improvement

“We sell tractors. We fix them. We collect the money.”
This was the insight I received from a seasoned iron peddler upon my first visit to an equipment dealership more than 20 years ago. Simple and action-oriented, his statement summed up the fundamentals of equipment distribution.


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Leadership Lessons

Drive a Culture of T.E.A.M. Work to Stay Customer Centered as Generations Change

It is vital to understand the changing generations of both your customers and — most importantly — your employees. Not appreciating the generational differences may lose you both customers and employees. Knowing the values, virtues and capabilities of each generation will help you retain both.
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George Russell
Leadership Lessons

Good to Great Dealership Flywheel Spoke #4 - Build a Balanced Dealership that Sells Solutions and Earns Trust

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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Special Report

Consultant Perspective

George Russell, Machinery Advisors Consortium
The Dealership of 2030 will leverage technology to improve productivity while increasing contact with customers and prospects over broader areas and market segments.
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