Takeaways

  • Farm Equipment’s Dealership Minds Summit is as close to an assured ROI as you’ll ever see in this business.
  • A quarter-percent of improvement in your aftermarket business will rain margin for your business until wholegoods improves.
  • A proven, 100% guarantee ensures your satisfaction from your learning experience – and take 6 months to decide if we delivered as promised.

T minus 35 … 

As of today, we’re within 5 weeks of the first-ever Dealership Minds Summit that’s focused entirely on the aftermarket business. And if you haven’t taken a good hard look at attending the 11th gathering planned by the editors and Dealership of the Year Alumni of Farm Equipment, now’s the time to block it out on your calendar.

Dealers come not just to “consume” the material presented, but to “contribute” to everyone’s experience. And that’s the secret sauce.

Just another meeting? Not by a long shot…

  1. It’s decidedly a “dealer-only” meeting as it has been since the first event was held in Kansas City more than a decade ago. The only non-dealers in the room are a carefully selected and controlled number of sponsors who are paying the freight for your experience. We’re fortunate that they understand that this meeting is about the dealers, not about them. And that’s something we all take seriously in fostering a truly unique model — the only event of its kind in the entire North American machinery business.
  2. Size matters, but not the way you might think. We limit the size of the event; we never aimed to bust attendance records “just for bragging rights.” In fact, in most years, we’ll sell out of the limited seating. And if you’ve ever read about the “4 layers of community,” you’ll find these principles in your Dealership Minds Summit. According to sociologists, a group of about 150 — which they define as the “village” in their nomenclature — is the optimal size for human organization. Thus, the Summit operates in the SWEET SPOT for a fully optimized working meeting. You’ll be able to network with the whole group, “find your people” and establish relationships that you can count on for the rest of your professional career.
  3. One loyal attending CEO acknowledged that yes, he meets trading partners and expands his peer cohort each and every year he attends. But what’s most telling is what he said next — that “the time and cost is a small price to pay to meet new friends.”

    See for Yourself — From Your Peers


  4. But what makes this event — and the caliber of dealers in the seats — most unique is the spirit of the dealers who helped refine an event that’s far different from “every other conference or association meeting out there.” That is, the attendees are not here just to “consume” the material presented, but to “contribute” to everyone’s experience. And that’s the secret sauce.

With a central location in Iowa City that starts at mid-day on Tuesday, July 29, most of you could attend with just one night’s hotel stay. But even if you’re hopping a flight or whiling away some hours in the truck, that time can be put to good use, too. Especially in a year like this — where you need to make time for necessary reflection, new perspective and strategic thinking.

The Summit veterans who are voting with their registrations tells you all you need to know about the value of the Summit. For the rest of you, take a look, get out your calendar and commit. 

Why? Because you, your employees, and yes, even your customers, deserve your best. And your best comes through connections, knowledge and an improving toolkit. Looking forward to seeing you all in Iowa City!

You can register for the 2025 Dealership Minds Summit using this special promo code at checkout for 20% off: BLOG20