Opinions & Columns

Single-Store Deere Dealer Calls It Quits

We heard from an old friend, and now an ex-equipment dealer, last week. He said he’s thrown in the towel, sold his single-store John Deere dealership and is now looking at other possibilities for what to do with the rest of his working career.
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Consumer Journey to Purchasing Small Ag — 2019

Dealer Marketing Series Presented by Team SI.
The year 2019 has been an interesting one. Research in the evaluation and consideration phases of the customer journey continues to grow for the small ag industry. We see that in our data we collect on these very niche people with Doppio.
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