Sometimes, it’s the smallest aspect of customer service that can make or break an experience — being open late during planting or harvest to help your customer with a part or a breakdown in the field. 

2021 started with a bang, and there is little insight that shows it won’t end the same way. Commodity prices are seeing a weather market take hold; world grain stocks are at all-time lows, and used equipment is still in very short supply.

Industry developments based on precision agricultural technology, machine vision and artificial intelligence promise more targeted, efficient, and less voluminous herbicide use.

When you look at a dealership website today, what does a customer see? They see sections for equipment (new & used), parts, service, precision, possibly finance and a bit about the company and locations.

According to a May 28, 2021, report from Ag Equipment Intelligence, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in.

As the ag equipment industry trudges toward a 2012 like economy, I find myself asking, “Did we learn anything from the last go-around?”

Fleet management software firm official sees steady uptick in farm equipment dealerships embracing the rental business to expand their business and ultimately drive new sales.

Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind.

Tennessee lost its last single-store John Deere dealer in March, but it didn’t lose a dealer. Clifford Pugh, owner of Tri-County Equipment in Crossville, Tenn., announced recently that Deere informed him in March 2020 that they would be terminating his contract on Sept. 2, 2020 because of lower than expected market share performance.