Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- Break the 4th Wall Early on a Sales Call
- Moving Iron: What's Driving Farmers to Upgrade Equipment in a Tough Market
- Calling for Service from the Cab
- Ag Tech Industry Weighs in on Carbon Robotics vs. L&A Case
- Flashback: Crop Dusters (Ghostbusters Parody)
Best of the Web This Week is brought to you by NCM Associates.
NCM provides in-depth management and leadership training to customized business consulting.
Break the 4th Wall Early on a Sales Call
In this article Greg Martinelli lays out how every salesperson can build trust faster, show more empathy, and develop deeper customer relationships by breaking the 4th wall on a sales call.
https://www.gregmartinelli.net/break-the-4th-wall-early-on-a-sales-call/
Moving Iron: What's Driving Farmers to Upgrade Equipment in a Tough Market
In this episode of Moving Iron, Casey Seymour and Greg Peterson (aka Machinery Pete) unpack the latest trends in ag equipment. A Farm Journal survey shows 50% of farmers are considering upgrades, and auction prices are climbing—like a John Deere loader tractor that recently topped $128,000. The market is showing signs of stability after years of volatility, but high interest rates and tight margins are forcing buyers to think strategically. The hosts also share insights on avoiding risky debt rollover and understanding your equity position before making big moves.
Calling for Service from the Cab
What do you think? Is this an accurate breakdown of the different brands' customers?
Ag Tech Industry Weighs in on Carbon Robotics vs L&A Case
Innovation chokehold or meaningless lawsuit? Jennifer Marston addresses the question in this Ag Funder News article about the legal battle between Carbon Robotics and Laudando & Associates (L&A). Carbon Robotics filed a lawsuit in October 2024, alleging that L&A infringed two of its key laser-weeding patents. Professionals from across the ag tech industry weigh in with their opinions on the case.
Flashback: Crop Dusters (Ghostbusters Parody)
This Peterson Farm Bros parody from 3 years ago showed up in our feed again this week, and it's as good as it was the first time around.
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Best of the Web This Week is brought to you by NCM Associates.
NCM provides in-depth management and leadership training to customized business consulting.
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