This Week's Lineup:

• Break the 4th Wall Early on a Sales Call
• Moving Iron: What's Driving Farmers to Upgrade Equipment in a Tough Market
• Calling for Service from the Cab
• Ag Tech Industry Weighs in on Carbon Robotics vs L&A Case
• Flashback: Crop Dusters (Ghostbusters Parody)

The Best of the Web This Week series is brought to you by NCM Associates.

After a succession of years where equipment sales continued to increase, not because of dealership marketing efforts or sales force contacts, but rather because of increasing commodity prices and end-user ebullience, many dealership sales forces now find themselves in a sales funk. Regular updates by Farm Equipment continue to provide evidence of declining sales — actual and forecasted — as quarterly results are released by leading manufacturers.