Mike Lessiter - Page 1

To the Point

Why Bother with the Dealer?

Consider the alternative, says longtime industry veteran

By Mike Lessiter posted on May 15, 2025 | Posted in Best Practices, Operations & Finance

One of our salesmen was fond of telling equipment manufacturers, “If you ignore the dealer, they’ll return the favor.” He was right, and some manufacturers learned their lessons the hard way. Some didn’t survive.

FEMA, Lessiter Custom Media Partner to Chronicle Association’s 75-Year History

May 13, 2025 | Posted in Dealer News

In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has partnered with Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, Nev., on Oct. 27-30, 2025.

The Art of Winning by Bill Belichick.png

Belichick: Big Moments, Wins and Your ‘One Thing’

Football coaching legend Bill Belichick offers wisdom for ag machinery business via an essay in the Wall Street Journal.

By Mike Lessiter posted on April 28, 2025 | Posted in Best Practices

Football coaching legend Bill Belichick offers wisdom for the ag machinery business via an essay in the Wall Street Journal.

U.S. Farmers a ‘Pawn’ in Trump’s Game of Poker

They didn’t ask for it, but farmers have been forced into patriotic duty as the foot soldiers of President Trump’s ‘New America.’

By Mike Lessiter posted on April 8, 2025 | Posted in Operations & Finance

They didn’t ask for it, but farmers have been forced into patriotic duty as the foot soldiers of President Trump’s ‘New America.’

Lessiter Media Announces Leadership Team Appointments

April 8, 2025

Lessiter Media Inc., owned and operated by Frank and Mike Lessiter, has announced two Leadership Team appointments that coincide with the long-planned-for retirement of Vice President Michael Storts.

CTIC’s 'Conservation in Action Tour’ a Worthwhile Investment in Knowledge Capital

The Conservation Technology Information Center hosts unique first-hand exposure event in first-ever South Dakota location in May.

By Mike Lessiter posted on April 7, 2025 | Posted in Best Practices

Conservation Technology Information Center hosts unique first-hand exposure event in first-ever South Dakota location in May.

Press Release

18th Annual Conservation in Action Tour Agenda Announced

Full agenda features engaging speakers, immersive on-farm experiences and exclusive behind-the-scenes industry stops set for the country’s premier farm tour

April 3, 2025 | Posted in Best Practices

Conservation Technology Information Center (CTIC) will welcome Retired Colonel Kim “KC” Campbell to deliver the keynote address at the 18th annual Conservation in Action Tour Banquet on May 6.

To the Point

A New Metric to Measure

Your business also needs grinders, pounders, bruisers & cement-mixers on your team

By Mike Lessiter posted on March 31, 2025 | Posted in Best Practices

As you take in this week’s Final Four games, watch the efforts of those players doing the real toiling in the paint so others can secure the rebound. You’ll see several players who tirelessly box out – but whose efforts will never be reflected in the box score.

The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.