Items Tagged with 'Mike Lessiter'



A Dealer’s Role in NFL History

A trip to the National Football Hall of Fame reinforces how auto dealers learned retail & service best practices from their implement dealer counterparts

A trip to the National Football Hall of Fame reinforced how the auto world learned how to retail and service customers from its implement dealer counterparts

Read More

Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
Read More

Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
Read More


AgRevolution (Vincennes, Ind.) - May 2023 Farm Equipment Store Visit

Kim Schmidt and Mike Lessiter hit the road in May 2023 for a couple of dealer visits in Indiana. One of them was our first visit to AgRevolution’s newest store in Vincennes, Ind., which opened in the summer of 2022. For those unfamiliar, AgRevolution is the moniker of the 7 company stores owned and operated by AGCO since the fall of 2020. The following is a slideshow of some photos taken during that visit.

Read more at "Company Store Observations ... AGCO’s Ag Revolution"

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings