In this episode of the new <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter sits with Eric Mason, the third generation of the family to lead a 2-store New Holland and Massey Ferguson dealership in Utah.

In this episode of the <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter gathered two award-winning equipment dealerships in Wisconsin, one green and one red, to discuss their origins and approaches to operating in the same competitive landscape.

In this episode of the new <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter sits with Landis Stankievech, whose grandfather and great-uncle founded Trochu Motors, a large single-store AGCO dealership in Central Alberta.

In this episode of the new <em>Farm Equipment</em> podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter sits with Ed Heim, the second-generation owner of Hoxie Implement Co., a 3-store Case IH dealership in Hoxie, Kansas.

In this episode of the <em>Farm Equipment podcast</em>, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Executive Editor Dave Kanicki sat down with Frank, Pam and Mike Lessiter of Lessiter Media.

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.