Deere settled its larger potential risks as an equipment-maker but the ‘cost’ to dealers remains unknown. Regardless of color dealers are expressing concern over the slippery slope this settlement may mean to their investments & survival.
Deere settled its larger potential risks as an equipment-maker but the ‘cost’ to dealers remains
unknown. Regardless of color dealers are expressing concern over the slippery slope this
settlement may mean to their investments & survival.
In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.
Part 1 in this series is based on a profile assessment conference call on May 21, 2026 by Bryan Arzani, vice president and co-founder of Results Group and president of Innermetrix North America. The following is his description of key trait indicators from research that he shared before delving into a profile assessment exercise into matching positions to a future candidate.
Class-action 101 & observations on the race by attorneys and their subcontractors to get an even larger piece of John Deere’s $99 million settlement intended for farmers
Class-action 101 and observations on the race by attorneys and their subcontractors to get an even larger piece of John Deere’s $99 million settlement intended for farmers.
Lessiter Media’s President & CEO, Mike Lessiter, shares a preview of the inaugural, invitation-only Ag Equipment Intelligence Executive Summit that will be held just outside of Chicago-O’Hare airport on May 19-20, 2026.
Despite the founders’ complementary talents, there was no reason to think the business — with its untimely start with the ag depression of the 1980s — would ever see 45 years.
Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.
Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.