Mike lessiter - Articles

From the Desk of Mike Lessiter

Showing Off the ‘People’ Side of the Farm Equipment Business

By Mike Lessiter posted on August 1, 2016 | Posted in Best Practices

With Lessiter Media’s 35th anniversary celebration next week (we’re taking our staff and their spouses out for an overnight stay in the city), our team has been working on some special things here to commemorate the milestone. They’ve been chronicling memories, philosophies and visions from that tough start-up by my parents (Frank and Pam) in 1981, and how they got through that daunting first decade during a horrendous ag economy.

Deere-Hagie News Shows 180-Degree Changes Can Come Quickly

By Mike Lessiter posted on April 1, 2016 | Posted in Manufacturer News

I was out at the Wisconsin Public Service Farm Show when I heard the big news that John Deere had acquired majority ownership of self-propelled sprayer manufacturer Hagie Manufacturing, Clarion, Iowa. Hagie's sprayers, which followed the direct-to-farmer model for most of its 70 years, will, over the next 15 months, be distributed through to Deere’s strong network.

Farm Equipment Recognized with Editorial, Design Awards

November 12, 2015

Farm Equipment received the first place award for the Business-to-Business Series of Articles — Agriculture category for the "Transitioning to the Next Generation of Dealers," series of articles that appeared in the June 2014 issue.

Farm Equipment Launches Machinery Pete 'Used Equipment' Column for Dealers

November 3, 2015 | Posted in Data & Forecasts

To provide equipment dealers with an expert source for the value of and trends in used equipment, Farm Equipment is introducing a new regular blog feature titled "Used Equipment: Market Value & Trends," written by Greg Peterson, known to the industry as Machinery Pete.

Equipment Manufacturer Landoll Corp Celebrates Half-Century

By Mike Lessiter posted on July 15, 2014 | Posted in Best Practices, Manufacturer News

On May 30, Farm Equipment was in Marysville, Kan., to help celebrate one of the industry’s greatest success stories over the last half-century.

From the Desk of Dave Kanicki

The "Good Old Days"

By Dave Kanicki posted on December 10, 2012 | Posted in Manufacturer News

Talk about the "good old days" and things we probably will never see again, during the last month or so, Mike Lessiter and I had the enviable task of interviewing four, now-retired farm equipment legends who were a big part of some of the best and worst times in this business.

From the Desk of Mike Lessiter

Recalling the Past

October 29, 2012

Much to my wifes dismay, I'm about to hit the road again tomorrow after only a couple nights back home. (OK, to be honest, the only problem is the fact that last weeks bag is still on the floor while I'm packing up another one.)