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Articles Tagged with ''Mike Lessiter''

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Comparing Compensation Programs: Focus on What You Want

AgriVision (John Deere) and Livingston Machinery (AGCO) detail the compensation programs they’ve developed to keep attention on used equipment — and the actions they most want to drive.
By Mike Lessiter posted on October 14, 2017 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance, Department Management
Used equipment experts agree that there’s no silver bullet when it comes to a compensation plan. There are numerous variables, personalities and ways of doing business and no single program is a panacea. But like most things, as a manager, you get to choose which behaviors you most want to drive, and also the set of challenges that go along with them.
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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

By Charlie Glass posted on August 23, 2017 | Posted in Best Practices, Product Innovations & Introductions
When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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Lessiter

And Now for the Good News…

You’ve seen the stats — dissatisfied customers will tell 8-10 people all about their pain, while positive experiences are shared only with 2-3 others.
By Mike Lessiter posted on October 17, 2016
OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
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What Caught Your Attention in 2016?

Read these summaries of the ‘most-viewed’ content via Farm Equipment’s Digital Media offering — over the first 8 months of the year.
By Farm Equipment Staff posted on October 15, 2016 | Posted in Dealers on the Move, Best Practices, Manufacturer News
As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.
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Lessiter
To the Point

The Death of Service Expectations

By Mike Lessiter posted on October 10, 2016
I can carp with the best of ‘em when it comes to lousy customer service. For most of my life, I’ve believed I’m entitled (yes, I used that word) to a decent experience when handing over a buck in exchange for a product or service. And when I don’t get it, man, do I see red. Just ask my wife.
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Lessiter
To the Point

A Dose of Perspective

By Mike Lessiter posted on September 5, 2016
Perspective often comes when and where you don’t expect it, including faraway lands. Our staff returned recently from our 3rd Annual National Strip-Tillage Conference in Bloomington, Ill., which drew a crowd of 351 from 22 states and 4 countries. Among the international attendees were two farm managers who traveled from Thailand to learn how to leap-frog their operation forward (farm practices in Thailand, they say, lag the U.S. by 50 years). The pair found us via Facebook, and reached out ahead of time so we could help them arrange on-farm visits ahead of the conference.
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Lessiter

To The Point: A Dose of Perspective

By Mike Lessiter posted on September 5, 2016
Perspective often comes when and where you don’t expect it, including faraway lands. Our staff returned recently from our 3rd Annual National Strip-Tillage Conference in Bloomington, Ill., which drew a crowd of 351 from 22 states and 4 countries. Among the international attendees were two farm managers who traveled from Thailand to learn how to leap-frog their operation forward (farm practices in Thailand, they say, lag the U.S. by 50 years). The pair found us via Facebook, and reached out ahead of time so we could help them arrange on-farm visits ahead of the conference.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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