Dave Kanicki

Dave Kanicki

Dave Kanicki is Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.

Contact: dkanicki@lessitermedia.com

ARTICLES

Kanicki

Old Equipment & New Technology

It wasn’t that long ago when we were talking about U.S. farm equipment being younger than it had been in decades. With the ag boom of 2010-14, farm tractors were literally flying off the shelves. North American sales of high horsepower equipment peaked at a little over 50,000 units in 2013.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Kanicki

Quantifying Brand Loyalty

We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
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Dave Kanicki

Are You Planning for the ‘Next’ Normal?

“For some organizations, near term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”
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Kanicki

What About Capital Expenditures?

So, we’ve heard a lot from USDA about commodity prices and projected planted acres for 2020, but little or nothing about capital expenditure expectations. It exists but doesn’t capture much attention from much of the ag industry. I suppose this is because most farm spending is dependent on commodity prices.
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Kanicki

Leasing, Automation & Brand Loyalty

“With all of the automation coming … and the cost of repairs and parts … along with cost of new machinery, it’s getting ridiculous,” said Robert Blair during the Ag Equipment Intelligence Executive Briefing virtual event held last month. The Idaho grower added, “The cost of parts is really starting to drive some of my decisions, as well.”
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Kanicki

Another Decade Down: More of the Same Ahead?

It’s just about a wrap on the second decade of the 2000s and from my perspective things are looking a “little” better than they have in a while in some respects, but not so much in others. For the most part, the first half of the last decade is very different from the second half. But it’s simply a matter of ag cycles and plateaus, according to some.
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