In an effort to take care of the whole farm, Best-In Class King Ranch Ag & Turf also has an extensive tire shop at its Robstown location. While the company has been selling tires for the better part of 30 years, in 2022 it built a new facility that included a dedicated tire warehouse. The dealership keeps a large inventory of tires and tracks and has a field service truck dedicated to the tire business.
King Ranch Ag & Turf carries Michelin, Firestone and Goodyear tires along with Camso tracks.
“Our goal there has always been to be a one-stop shop to take care of our farmers,” Vice President Lance Hancock says.
When King Ranch Ag & Turf built a new facility for its Robstown, Texas, store in 2022, it included a 12,000 square-foot tire shop. King Ranch Ag & Turf
The tire business is quite different from the equipment business, he says, but it adds to King Ranch’s value proposition. “If you blow a tire out at 10 p.m., well, we can take care of it,” he adds, noting that most of the dealership’s farm customers do all their truck and implement tires with them.
The tire business falls under the King Ranch Ag & Turf umbrella as part of the larger King Ranch Inc. business, but as a department it carries its own standalone P&L.
While the dealership has seen tremendous growth in the last 6 years, its dedication to its people and serving its customers has remained steadfast. “Our people drive this business and take care of our customers,” Hancock says. “We’ve got a lot of experience and a lot of folks who know what they’re doing, so we’re very fortunate.”
When King Ranch acquired Brookside Equipment, Hancock says the cultures were aligned from the get-go. As a result, they’ve had good employee retention.
“That made it as easy as it can be. Those transitions are never easy, but I think the folks obviously were excited to work for King Ranch.”
To read more about King Ranch Ag & Turf and what sets the company apart from other dealerships, read Kim Schmidt’s article “Acquisition Growth Diversifies Dealership Business” featured in the July/August issue of Farm Equipment.
