The years-long uncertainty with its war with Russia has continued to complicate the geopolitical, economic and agricultural situations. The editors of Ag Equipment Intelligence have embarked on a truly aggressive custom research project that anticipates the opportunities and challenges ahead for the agricultural equipment market following the eventual resolution to the conflict’s end. 

To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2025 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.