Data & Forecasts
Claas Leads Way Among U.S. Full-Line OEMs

Claas Leads Way Among U.S. Full-Line OEMs

In this episode of On the Record, brought to you by Weasler Engineering, we take a first look at the major line results from the North American Equipment Dealers Assn. 2024 Dealer-Manufacturer Relations survey. Also in this episode: CDK Global's cyber attack puts IntelliDealer customers offline and Stotz Equipment and Premier Equipment announce an industry-first cross border partnership. In the Technology Corner, Noah Newman provides an inside look at Sentera's Aerial WeedScout product.

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Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.

Thought Leaders

Merging an AGCO & a Shortline Dealer into a New Company

In this episode of Farm Equipment's Thought Leader Series, Associate Editor Ben Thorpe sits down with Parallel Ag President and CEO Shawn Skaggs.

The Thought Leaders video series is brought to you by Laforge.

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Farm Equipment Videos

Columns & Opinions

  • DJI-Drone.jpg

    FAA Violation in Florida Serves as Cautionary Tale for Drone Dealers

    A large drone dealer in Florida allegedly violated several FAA regulations in a case that serves as a harsh reminder to be up to speed on rules and required paperwork before flying drones or hosting clinics.
  • Mike Lessiter.jpg

    What Homer Taught Us About Mentoring…

    The average professional, if they’re lucky, might be able to cite one mentor in their life. I’ve been blessed with several who decided that developing me, advising me and correcting me was worth their effort.
  • Priorities in Used Equipment Management

    As a follow up to my last column, “The Pillars of Used Equipment Management,” this month I cover the washout cycle, evaluation processes, used equipment pricing and margin expectations.
  • Kim-Schmidt-2023.jpg

    Make a Decision!

    How do you make your decisions? Do you tend to go with your gut or gather every iota of information before you can make what you think is a well-informed decision.

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Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.

Want to list a job posting? Learn more here and contact Joanne Volkert today.

2024 Dealership Minds Summit


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Join top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for 2-days of unrivaled learning and networking during the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Top Directory Listings


Editors' Picks for This Week

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.

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The Best of the Web This Week series is brought to you by CLEANFIX.


Sprayer/High Clearance Values Guide

This month's equipment value guide highlights high clearance sparyers from Apache, Case IH, John Deere, Miller, New Holland and RoGator. All of the sprayers included in the selection are model year 2020 units and appeared in the Summer 2022 IronGuides issue.

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Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Special Coverage

Farm Equipment Dealer 100™

The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.

This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.

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Product Roundups

Top Store Items
Electric Farm Machinery: Outlook Through 2027

Electric Farm Machinery: Outlook Through 2027

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends

No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends

This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.

Chinese Tractor Market Analysis & Forecast

Chinese Tractor Market Analysis & Forecast

This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.

Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends

Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends

This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.

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