Farm Equipment
Profiles in Ag Equipment
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
Thought Leaders
Merging an AGCO & a Shortline Dealer into a New Company
In this episode of Farm Equipment's Thought Leader Series, Associate Editor Ben Thorpe sits down with Parallel Ag President and CEO Shawn Skaggs.
The Thought Leaders video series is brought to you by Laforge.
Current Issue
North America’s Largest Dealer Groups
Dealer Efforts ‘Water Down’ Colorado R2R Law
Software System Do-Overs: A Conversions Tale
Dealers on the Move
- United Ag & Turf of New England Expands Locations to Aroostook County
- LandPro Equipment to Open New Batavia, N.Y., Store
- 4Rivers Equipment Ag Division to Merge with 21st Century Equipment
- Atlantic & Southern Equipment Acquires C&R Implement Co. in North Carolina.
- Claas FarmPoint Announces Expansion Plans for Second Location
Farm Equipment Videos
CNH Industrial & AGuru Partnership Reflects Growing Importance of Strip-Till
In this episode of On The Record, we examine the CNH Industrial's recently announced partnership with AGuru Machinery and how it reflects on the state of the strip-till equipment market. In the Technology Corner, we take a look at the future of AGCO and Bosch BASF's smart spraying partnership. Also in this episode: CNH Industrial's dealer inventory levels, Colorado Right to Repair concerns and corn fertilizer expenses.
How We Did It Docuseries: Danuser Machine Company (part 1)
Learn more about Danuser Machine Company's inception and evolution in part 1 of the two-part video interview in this episode of the “How We Did It” Docuseries.
Click here to watch Part 2: https://youtu.be/DB2EFO8MATo
Full Docuseries: https://www.farm-equipment.com/innovators-docuseries
How We Did It Docuseries: Calmer Corn Heads (part 1)
Learn more about how Calmer faced challenges both in the field and in turning his ideas into reality in part 1 of the extended three-part video interview in this episode of the “How We Did It” Docuseries.
Click here to watch Part 2: https://youtu.be/AVl8rrHirdQ
Click here to watch Part 3: https://youtu.be/Aa9z2Z0ae2c
Full Docuseries: https://www.farm-equipment.com/innovators-docuseries
Big Dealers Now Operate Over 2,600 Locations
In this episode of On The Record, we examine the preliminary results of the 2023 Ag Equipment Intelligence Big Dealer report. In the Technology Corner, Noah Newman takes a look at FarmWave's harvest loss technology. Also in this episode: European investment comes to a Manitoba dealership, the majors' 2022 investments and acquisitions and why John Deere and Case IH are going for integrated solutions in their tech stacks.
Industry Insider
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How Private Equity Can Help Farm Equipment Dealers Grow
During a Feb. 28 Farm Equipment webinar in conjunction with Franchise Equity Partners, George Russell, a founding member of the Machinery Advisors Consortium (MAC), shared some options dealers have when it comes to private equity investment and how those options tie into what he calls the “second machine age dealer.”
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133 Right-to-Repair Concerns — Growers Get Loud
When farmers were asked in an exclusive Lessiter Media email survey what they thought of the current right-to-repair issues, they didn’t hold back in voicing their opinions, feelings, thought and ideas.
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Dealers Weigh in on Rising Interest Rates
Question: How are rising interest rates impacting your business as a dealer and what changes do you need to take as a result?
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Market Forces, Reality & Political Winds Steer Autonomous Equipment Innovation
Gov. Gavin Newsom’s Office of Business and Economic Development praises California as the “largest producer and exporter of agriculture, dairy products, fruits and nuts.
Columns & Opinions
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Company Store Observations ... AGCO’s Ag Revolution
I have to admit that in nearly 20 years of covering the business and as a business owner myself, there’s a heaping helping of skepticism on the subject of the viability of the company store.
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What Happens When Customers Don’t Have to Trade?
I am in constant search of how trade cycles work for each customer. Each customer’s trade cycle is like a fingerprint; no two are identical. -
Real-Time Soil Nitrate Monitoring
Israeli startup has patented a significant advance in soil monitoring technology capable of providing continual measurements of soluble nitrates found in soil porewater -
Flying Your Dealership to New Heights
Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most commercial planes have over 100 instrument clusters or dials to guide the pilots’ actions.
Used Equipment Remarketing Roadmaps
[Podcast] Used Combines Inventory Build Up Coming
In this episode of the Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, Casey Seymour of Moving Iron LLC talks with Jon Wommack, who is the managing guides editor with Iron Solutions by Randall-Reilly, about trends he is seeing in used equipment inventories and pricing.
Click to watch the VIDEO REPLAY of this podcast.
2023 Dealership Minds Summit
REGISTER FOR THE 2023 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America on August 1-2, 2023 for 2-days of unrivaled learning and networking during the 2023 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
The Best of the Web This Week series is brought to you by CLEANFIX.
TRADES VALUES & TRENDS
Sprayer/High Clearance Values Guide
This month's equipment value guide highlights high clearance sparyers from Apache, Case IH, John Deere, Miller, New Holland and RoGator. All of the sprayers included in the selection are model year 2020 units and appeared in the Summer 2022 IronGuides issue.
Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
Compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with Machinery Advisors Consortium (MAC), this new, interactive content is made possible through the support of Verge Ag.
Product Roundups
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Fertilizer Application Product Roundup 2023
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
National Farm Machinery Show Exhibitor Roundup 2023
Check out the latest offerings from these exhibitors scheduled to be at the 2023 National Farm Machinery Show. -
Planter & Drill Attachments Product Roundup 2023
Check out the latest planter and drill attachments from some of the industry’s leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.