Farm Equipment
Future-Planned Facilities
Advertise Follow Us
Oxbo announces the retirement of Craig Harthoorn, Hay & Forage President, effective June 2, 2025.
Must Read Free Eguides
Download these helpful knowledge building tools
- What Your Salespeople Need: A Sales Skills Checklist
- Ag Equipment Intelligence Book of Lists (3rd Edition)
- Ag Equipment Intelligence Book of Data Points (2nd Edition)
- Ag Equipment Intelligence Book of Lists (2nd Edition)
This month's digital sponsors:
Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
Diversification & Focus: United Ag & Turf Aims to Maximize Performance in Both
New Dealer Facilities Optimize Customer Experience & Workforce Strength
Our ‘What-If’ Story ...
Product Innovations & Introductions
- Summers Manufacturing Unveils New Strip-Till Equipment Lines
- Massey Ferguson 5M Series Tractors Win Product Design 2025 Red Dot Award
- K-Hart and NEXAT Announce Direct Seeding Partnership
- Large Domestic Autonomous Aerial Applicator Comes to Midwest
- Cook With It or Run It Through a Fuel Injector?
Farm Equipment Videos
Study Shows Consistent Yield Improvements with High-Speed Planter Tech
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
What to Expect at the 2025 Dealership Minds Summit
Executive editor Kim Schmidt checking in from Farm Equipment headquarters with an update on 2025 Dealership Minds Summit set for July 29-30 in Iowa City. The program is out. Check it out at DealershipMindsSummit.com.
Reaching the Ideal Customers with Spindustry
Spindustry CEO and co-founder Michael Bird shares the beneficial ways that Spindustry's industry knowledge and marketing experience can help your business expand its digital reach.
Changing Tariffs Stir Ag Industry Response
In this episode of On the Record, brought to you by Associated Equipment Distributors, we have reports from both the Farm Equipment Manufacturers Supply Summit and the North American Equipment Dealers Association's Legislative Fly-In.
Industry Insider
-
Warranties Provide Dealers Certainty in Uncertain Times
As agricultural machinery grows more complex and costly, the risk of unexpected repairs threatens financial success. Offering extended coverage ensures peace of mind and stability, brought to you by Ag Guard. -
Learn from the Next Gen of Family Leaders: A Highlight of the 2025 FEMA Supply Summit Luncheon
Joe Sampson, founder and CEO of Embo Sales and the host of The Germinate Podcast, moderated a session that provided an insight into the complexities of family business, the power of leadership styles and the balancing act that includes with non-family members, economic pressures, and the future of the industry as families pass down leadership. -
Dealers Respond to How Tariffs Will Impact the Used Equipment Market
Dealers were more optimistic than one might expect regarding demand for used farm equipment. Over 60% of respondents said they believe the tariffs will result in either a slight or significant increase in demand.
-
What If & What Was: Reflections on Our Journey … Martin-Till
Howard Martin was inducted into the Farm Equipment Shortline Legends Hall of Fame in 2024. He also earned myriad awards and honors from No-Till Farmer for his development of solutions specific to farmers’ ability to make no-till work. Martin passed away in February 2024. The article below, on Howard Dean Martin’s legacy of innovation and integrity, was written by his son and business partner, Steve Martin.
Columns & Opinions
-
Will There Ever Be Enough Technicians?
While tallying up the poll questions we asked dealers on the Farm Equipment Dealer 100, it came as no surprise that the area where the most dealers (70%) planned to hire was technicians
-
Manufacturing's Evolution and the Rise of AI-powered Robots
Newly-issued patents leveraging artificial intelligence are paving the way for robotic swarm technology to do the heavy lifting in the aviation and aerospace industries. Will OEM ag and construction makers take note? -
Why Bother with the Dealer?
One of our salesmen was fond of telling equipment manufacturers, “If you ignore the dealer, they’ll return the favor.” He was right, and some manufacturers learned their lessons the hard way. Some didn’t survive.
-
Ag Industry Veteran: Can It Happen Again?
I started my farm equipment career during the Gerald Ford administration. Things were rockin’ during those 3 years (1975-78). Fresh out of college with a business degree, I went to work as a commissioned salesperson
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Dealership Minds Summit
REGISTER FOR THE 2025 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Farmers Edge
GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
-
Compact Tractor Product Roundup 2025
Check out the latest Compact Tractor products from some of the industry's leading suppliers. -
Skid-Steer Attachment Product Roundup 2025
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Fertilizer Application Product Roundup 2025
Check out the latest fertilizer application products from some of the industry's leading suppliers.
Top Store Items
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.
Chinese Tractor Market Analysis & Forecast
This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.
Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends
This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.