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Breaking News from Farm-Equipment.com

Mike Lessiter on Radio

 

Brand Purity, Deere Cancellations
Hit the Airwaves

Farm Equipment Editor/Publisher Mike Lessiter was on Des Moines radio with Michael Libbie to explain two critical industry challenges: brand purity efforts by the majors and several recent John Deere dealer cancellations.

Click here to watch video feed of the entire show
      

Click here to read industry comments

Dealer Comments about Recent Cancellations...

Comments on Schmitt Implement Cancellation

Comments on Charles Oliver & Sons Cancellation

Video Interview, Comments on Dealer Cancellations

Want more news? Search our monthly archives under "Industry News" at far-left end of the navigation bar.


Nominations Now Open for the Best of the Best Dealers in the U.S. and Canada!

Submit Your Nomination Today for Farm Equipment's Annual Dealership of the Year Award!

Nomination Deadline: February 26!

In the 2010 January SHOWCASE Issue

Special Report
Dealer Pressures are Shortliners' Problems

Even the most successful shortline manufacturers acknowledge that the challenges of expanding distribution channels are becoming more rigorous. Read Farm Equipment's exclusive interviews with executives from Buhler, Amity, Brillion, Art's Way and Kinze.

Farm Equipment Covers Agritechnica

Farm Equipment visits the world's largest ag equipment show in Hanover, Germany. Read our coverage of new products and overseas manufacturers' plans for the North American market. We'll also have an interview with the director of Germany's equipment dealer association about market issues in Europe.

ALSO:

Farm Equipment SHOWCASE Celebrates its 40th Anniversary!

Top 40 Ag Countdown: 40 Years of Changes
Lessiter Publications founder and editorial director Frank Lessiter shares 40 innovations in agricultural equipment from the last four decades that changed the face of farming.

Editor's Page
Longevity is No Accident
Farm Equipment's SHOWCASE, the annual shopping guide for dealer readers and manufacturers, has evolved over four decades to become a source for latest-and-greatest products and in-depth editorial reports, Executive Editor Dave Kanicki writes.

Ag Equipment Industry Congratulates SHOWCASE on its Anniversary


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Web Exclusives

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Coming in the March Farm Equipment!

Following on the heels of the 80-page February edition is the March Farm Equipment, primed for dealers' focused attention as the industry begins to awaken this spring. Among the many "must-read" feature reports in this issue are “The Best of What's New from World Ag Expo and National Farm Machinery Show, “Special Report on GPS & Precison Farming (two feature articles),” “How-to-Sell Manure Application Equipment,” “Dealer Profile; Butler Machinery,” and “Strip-Till's State-of-the-Art.” Special New Product Coverage includes: GPS & Precision Farming * Tillage * Technology & Business Software * Utility Vehicles & ATVs * Debris & Wood Handling

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More From “Telling Your Side of the Story"

Additional excerpts from Herman Wilson’s Address to Attendees at the Italian Farm Machinery Convention, Laguna Niguel, California, September 2009.

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