The Best of Dealer Winter Service Promotions
Best Practices

The Best of Dealer Winter Service Promotions

Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery6 Tips from Manufacturers

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Columns & Opinions

  • Order Takers Won’t Survive This Market

    The days of sitting back and waiting for customers to come in are gone. More than ever sales personnel need to be educated on the products, the customers and the customers’ needs. And they need to be proactive.
  • Titan Int'l CEO Says South America Could Absorb Used U.S. Farm Machinery

    High used equipment inventories is a problem plaguing North American farm equipment dealers. According to the Ag Equipment Intelligence's October Dealer Sentiments & Business Conditions survey, a net 33% of dealers say they used equipment inventory was too high in September.
  • Dave Kanicki

    The Impact of the Growing Volume of Equipment Leases

    Two weeks ago in this space we posed the question, “Are equipment leases trending?” Along with that blog, we conducted an informal poll of farm equipment dealers asking whether or not their sale of machinery leases increased during the past 12 months.
  • Why Do Equipment Dealers Skip Out on This Vital Part of Their Business?

    Service technicians are too skilled to be tasked with answering phones. To make better use of their time, consider placing a form on your website that enables customers to submit a service request.

Dealership of the Year

Industry’s Best Dealerships Honored in 11th Annual Awards Program

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In 2015, our panel of judges once again had an impressive pool of candidates to choose from for this year's Dealership of the Year honorees.

But, they made their choices and Farm Equipment’s 2015 Dealerships of the Year are: Ritchie Implement, a 3-store group based in Cobb, Wis., in the over $75 million in revenues category; and Salem Farm Supply, a single-store dealer located in Salem, N.Y., in the under $75 million in revenues category.

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Farm Equipment Webinar Series

The Best of Dealer Off-Season Service Packages

Date: Tuesday, Nov. 17, 2015
Time: 11:00 a.m. Central time

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During this live event, two dealers shared the details of their off-season service packages.

The two-dealer panel includes Matt McConnell, director of product support sales for Koenig Equipment, an 8-location dealership with 4 John Deere stores in Ohio and 4 Case IH stores in Indiana; and Brian Lohse, regional aftermarket manager of RDO Equipment's Midwest Ag Region, with 15 locations throughout North Dakota, Minnesota and South Dakota.

This event is brought to you free courtesy of STANLEY Vidmar.

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2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.


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