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Farm Equipment October/November 2009In the October/November 2009 Issue

2010 Dealer Business Trends and Oultook
Farm equipment dealers know they’ll be tested in the coming sales year, but most say they’ll hold their own in 2010.

‘Keeping’ Customers is Job One at Agri-Service
Prying customers away from competitors is always challenge, but keeping the customers you already have also needs to be a priority.

Manufacturers Roll Out Cutting-Edge Planting & Seeding Equipment
More options, flexibility and precision are hallmarks of the newest planters introduced during the Farm Progress and Big Iron shows.

Editor's Page

Telling Your Side of the Story...

Herman Wilson: More from "Telling Your Side of the Story"

How-to-Sell Series

Landrollers Present an Emerging Sales Niche
After years of use in Canada, landroller use is emerging in the U.S., and dealers are finding another niche product to offer to growers.

Getting the Most from Equipment Auctions
Moving used equipment via auctions not only helps reduce inventories and improve cash flow, but also provides market intelligence that helps dealers set realistic prices for trade-ins.

Equipment Makers Ready for a Solid 2010
With all of the new product rollouts at this year's Farm Progress Show, it's evident that farm equipment manufactuers are betting on a good sales year ahead.

Planning for Profits

Using Service Scorecards to Improve Absorption
People like to know the score. That’s why we spend a lot of time glancing at the scoreboard when watching a sporting contest. “How many outs? What’s the down and the yardage?” We do the same thing in business. “How are we doing? How many units are sold? What’s the bottom line?”

Trade Values & Trends

Used Planters: Size Matters
The old adage “bigger is better” is as true for planting equipment as it is throughout agriculture. While sales and prices are strong, large planters are driving the market.

Farm Equipment's Industry Q&A: Improving Absorption Rates — Read Your Responses!

 


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2009 Dealership of the Year

DOY_small.pngThe eight-part 2009 Farm Equipment Dealership of the Year video series is sponsored by Iron Solutions, the leading source of equipment market intelligence for used agricultural, industrial and outdoor power equipment.

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Web Exclusives

NEWEST WEB EXCLUSIVE ITEMS INCLUDE:

ESSAYS FROM FARM EQUIPMENT DEALERS

Bob Scott Bob Scott
I attribute much of my success to my heritage. My father, Wally, taught me most of what I know. He is very conservative, and his conservatism rubbed off on me.
Brian Carpenter Brian Carpenter
We follow three base principles in our operation. Surround yourself with good people and treat them fairly. Manage the balance sheet. Involve yourself in buying decisions.
David Meyer David Meyer
We need to understand what is important to the customer, what drives his purchase decisions and what differentiates you and your dealership from the others.
Doug Heritage Doug Heritage
In the past number of years of being an equipment dealer in Western Canada, I have leaned many different things and accepted many different challenges this industry brought to us.
Jay Pickerel Jay Pickrel
To be successful in business, you can’t always take the main road. In this type of business and in this industry, you must spend time in the present with your staff and customers on day-to-day activities.
Tim Young Tim Young
To be successful in business, you can’t always take the main road. In this type of business and in this industry, you must spend time in the present with your staff and customers on day-to-day activities.

Coming in the Next Edition of Farm Equipment!

Up next is the annual 2010 PRODUCT SHOWCASE edition of Farm Equipment! This special 40th anniversary edition provides you with a fast and easy look at all the new products available for the North American market in 2010. Featuring separate sections for each product category, this comprehensive pictorial guide showcases the new equipment choices that can make a difference in your business in 2010. In addition to special coverage on four decades of product innovations, this edition also includes a special, in-depth editorial report on “The Future of Farm Equipment Distribution” that you won’t want to miss.

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More From “Telling Your Side of the Story"

Additional excerpts from Herman Wilson’s Address to Attendees at the Italian Farm Machinery Convention, Laguna Niguel, California, September 2009.



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