Washington Tractor Fills Mainline Gap With Shortline Machinery
Niche Equipment Markets

Washington Tractor Fills Mainline Gap With Shortline Machinery

Due to the small orchard market, Washington Tractor turned to Antonio Carraro to provide its customers with a niche product to fit their needs.

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Farm Equipment Resources

Success in Shortline Machinery

Succeeding as a Shortline Dealer: The Ultimate Wake-Up Call

Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.


Success in Shortline Machinery is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Versatile.

Also in this series:

Versatile logo

With its 700,000 square foot operation in Winnipeg, Manitoba, Versatile offers a full line of equipment that will add value to your current offering while providing a dependable product to power your bottom line. Dealership Opportunities available. Email Dealer Development Manager Alan Graff at agraff@versatile-ag.com.

Farm Equipment Videos

Columns & Opinions

  • Machinery Pete: Update on Hay and Forage Equipment Values

    Let's talk used hay equipment, specifically round balers. In 2015, auction prices held steady for used round balers in good condition, but a lot more showed up for sale. I mean a lot more.
  • GMG 2015 Tractor & Combine Outlook vs. Actual Results

    Since posting the GMG 2016 Outlook for Tractor and Combines, we've received several questions about its 2015 Outlook vs. Actual Results. Charlie Glass shared them with us.
  • Dave Kanicki

    Take a Pick: Farm Equipment or Computers?

    If you had the choice of working in the computer industry or the ag equipment business, which would you choose? This may not be the best year to be asking a question like this, but regardless of the time or business environment, honestly, which would you choose? Maybe even more importantly, what’s the reason for your choice?
  • GMG Issues 2016 Tractor & Combine Outlook

    Charlie Glass shares Glass Management Group's 2016 month-by-month forecast for tractors and combines. Look for updates throughout the year as Glass compares his forecast to actual data on a monthly basis and he compares OEM shipments to dealers vs. dealers' retail sales for each of the tractor categories and combines.

Farm Equipment Webinar Series

Strategies for Marketing Used Equipment

During this webinar, Greg Peterson, known in the industry as "Machinery Pete," and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division, discussed the current used farm equipment market, how dealers can market their used inventory and use auctions to their advantage.

Watch Replay

This event is brought to you free courtesy of Ritchie Bros. Auctioneers.

Top Directory Listings

Dealership of the Year

Industry’s Best Dealerships Honored in 11th Annual Awards Program

DOY logo

In 2015, our panel of judges once again had an impressive pool of candidates to choose from for this year's Dealership of the Year honorees.

But, they made their choices and Farm Equipment’s 2015 Dealerships of the Year are: Ritchie Implement, a 3-store group based in Cobb, Wis., in the over $75 million in revenues category; and Salem Farm Supply, a single-store dealer located in Salem, N.Y., in the under $75 million in revenues category.

Product Roundups

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2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.


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