In response to ongoing requests from both dealers and manufacturers about North American ag machinery demographics and the economic importance of the industry, the editors of Farm Equipment commissioned a new annual report in 2023 via the Farm Equipment 100™. Now in its third year, this compilation took a deep dive beyond the 14-year tradition of the Ag Equipment Intelligence Big Dealer report (a joint project with Machinery Advisors Consortium) to focus on the largest movers and shakers comprising the industry.
The following list arranges the North American dealer groups by the total number of their ag equipment stores (stand-alone construction and/or other machinery types were not included in the ag stores if a separate facility.) This data, excerpted from an appendix in the Big Dealer Report, details the stores, state/province, product lines, employees, executives, business system software and revenue range.
Click here to veiw the Top 100 of North America’s Largest Dealer Groups
In total, the list of the 100 largest dealers includes 2,012 ag stores — up 28 stores from the 2024 report, representing nearly one-third of all ag equipment store rooftops in North America. In total, these 100 dealers comprise an estimated $53.7 billion in annual revenues. These companies employ more than 58,300 people in their local, rural communities.
The Farm Equipment 100™ companies average 20.1 stores each, 601 employees and carry 15 product lines on average.
In addition to the hard data, 5 Farm Equipment editors personally connected with dealers in late April and May. Most of the data was verified by dealers but came from independent sources in some cases.
Additionally, editors also asked 5 questions about dealers’ plans for the next 12 months, which is summarized in the infographics below and drew a 50% response rate.
Email kschmidt@lessitermedia.com with any comments on the list, including changes. Farm Equipment will continually update the data as a service to subscribers.
These are the most-cited concerns of the largest dealers as shared with Farm Equipment editors in their calls with the Farm Equipment 100™ dealer executives. — 2025 Farm Equipment 100™, Segmented by Number of Ag Stores
Analysis of Plans by Dealers’ Employee Totals
Analysis of the 12-month planning intentions by total employment numbers showed the smallest are the most aggressive in their plans to both acquire new stores and build a new store from scratch. When it came to modernizing their facilities, the dealers in the top and bottom third in terms of total employment were more aggressive than the middle group.
— 2025 Farm Equipment 100™, Segmented by Employee Totals
Top Case IH Dealers
- Titan Machinery
- Rocky Mountain Equipment
- Progressive Tractor
- H&R Agri-Power
- Birkey’s Farm Store
- Torgerson’s
- Plains Ag
- Delta Power Equipment
- N&S Tractor
- Monroe Tractor
Top AGCO Dealers
- Ziegler Ag Equipment
- Butler Machinery Co.
- Parallel Ag/A.C. McCartney
- Ring Power Corp.
- Quinn Ag Products
- LDI
- Holt Ag Solutions
- Agriterra Equipment
- Agri-Service
This map highlights the number of Farm Equipment 100™ dealerships represented in each state. The highest concentrations are in Iowa and Kansas, followed by Texas, Missouri, Nebraska, Illinois and Indiana.
Top Deere Dealers
- United Ag & Turf
- Ag-Pro Companies
- Papé Machinery
- Heritage Tractor
- C&B Operations
- Quality Equipment
- RDO Equipment
- SN Partners
- Van Wall Group
- Brandt Holdings
These are the most-cited employment needs of the largest dealers, as shared with Farm Equipment editors in their calls with the Farm Equipment 100™ dealer executives.
Top New Holland Dealers
- Mazergroup
- KanEquip
- Brim Tractor
- Garton Tractor
- TERAPRO
— 2025 Farm Equipment 100™
Extended coverage of the industry’s Big Dealers beyond the Top 100 is available in the 2025 Big Dealer Report.
Visit AgEquipmentIntelligence.com for more information.
Dealers to Watch
These 5 dealers fell just short of the Farm Equipment 100TM.
As they grow — and as others on the list change — they may join the 2025 listing.
- Empire Agriculture
- Tidewater Equipment
- Enns
- Brothers
- Grossenburg Implement
- Premier Equipment
The number of ag stores operated by dealers with 20 or more stores rose 7.2% to 1,135 in this year’s Big Dealer Report, while the number of total stores operated rose 6.9% to 1,612. The average dealer with 20 or more locations operates over 34 ag stores and almost 49 stores overall. Visit AgEquipmentIntelligence.com to order the full Big Dealer Report. Source: Ag Equipment Intelligence, Machinery Advisors Consortium
