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Johnson Tractor Prioritizes People with New Rochelle, Ill., Facility

Johnson Tractor President Leo Johnson says little things like heated floors, air-conditioned showrooms and automatic doors can elevate a dealership’s success.
Johnson says part of the motivation to build a new location for the Rochelle store was the benefits that followed when Johnson Tractor similarly updated its Janesville location 8 years ago.
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2021 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Claas, Branson Top EDA Dealer-Manufacturer Survey

Claas dethrones Deere as the top-rated full-line manufacturer, while Branson maintains its first place spot from 2020.
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey. The survey, which enables equipment dealers throughout North America to rate the manufacturer lines they carry in key operational categories, was open from Feb. 4 through March 4, 2021.


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CNH Industrial Revenue Drops 26%; Ag Sales Fall 18%

CNH Industrial posted consolidated revenues of $5.6 billion in the second quarter of 2020, down 26% compared to the second quarter of 2019. In total, consolidated revenues were $5.6 billion for the second quarter of the current year, down 26% year-over-year compared to the second quarter of 2019.
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Farm Equipment Editors Share ‘Biggest Newsmakers’ Out of Winter Farm Shows

From autonomous advancements to the reemergence of an international tractor company in the U.S., Farm Equipment recaps the best from Louisville and Tulare.

Manufacturers Highlight Innovation at Summer Farm Shows

For the 2017 Farm Progress Show held in Decatur, Ill., Farm Equipment sent 10 staffers to scope out booths and interview manufacturers to find the latest new product innovations and advancements.

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