Bourgault Industries Ltd., a Linamar company, has announced a strategic alliance with CNH, bringing together Bourgault’s industry-leading seeding expertise with the global reach and strong dealer networks of Case IH and New Holland. Through this collaboration, Bourgault will supply co-branded seeding solutions designed to meet the evolving needs of farming operations across North America, Australia, and other key international markets.
The agreement reflects a shared commitment to delivering innovative seeding technology that helps producers improve productivity, efficiency, and agronomic outcomes. By combining Bourgault's precision seeding expertise and technology innovations with CNH's distribution and integrated technology capabilities, farmers will benefit from greater access to advanced equipment solutions.
“This strategic commercial alliance with CNH creates new opportunities to expand Bourgault Industries' reach and reflects our shared commitment to innovation, customer success, and creating greater value for farmers,” said Bill Glanville, Group President of Bourgault Industries Ltd. “CNH brings strong complementary capabilities and global reach, helping make Bourgault seeding technology available to more farmers in more markets. Through this alliance, Bourgault will continue to operate as an independent company and brand, building on more than 50 years of customer focus, agronomic leadership, and rapid innovation to deliver the intelligent seeding solutions farmers expect from Bourgault.”
“Our customers expect us to deliver a strong, comprehensive portfolio with the right technology behind it,” said Gerrit Marx, Chief Executive Officer at CNH. “By combining complementary strengths, this alliance enhances our ability to compete, creates new opportunities for our dealers, and enables us to invest more in the technologies shaping the future of agriculture, including precision technology, automation, and integrated farming solutions.”
Bourgault remains firmly committed to investing in research and development, agronomic research, and advanced technology innovation. By expanding market opportunities and increasing scale, the alliance with CNH strengthens Bourgault's ability to accelerate innovation and deliver advanced seeding systems, digital technologies, and precision agriculture solutions.
Bourgault will continue to manufacture, market, and support Bourgault-branded products through its established dealer network. Bourgault remains dedicated to the values that have defined the company for more than 50 years: close customer relationships, industry-leading innovation, rigorous product testing, and a relentless focus on helping farmers succeed through its commitment to pursuing perfection.
Co-branded Case IH and New Holland seeding equipment manufactured by Bourgault will be introduced with Model Year 2028 products and will be available to order beginning in February 2027 through participating CNH dealer networks.
