Items Tagged with 'Bourgault'

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Executive Q&A

Bourgault Puts Focus on Dealer Network Success

Perry Weisberg, Bourgault U.S. marketing leader, shares what the company is looking for in its dealers and says they want their dealers to be as profitable and successful as possible.
Perry Weisberg has been with Bourgault since July 1989 and over the last 30-some years, he’s held various roles — service, sales, marketing and agronomy — with the implement manufacturer.
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Landis Stankievech
Our Dealer Story Podcast

[Podcast] Our Dealer Story: Trochu Motors

In this episode of the new Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter sits with Landis Stankievech, whose grandfather and great-uncle founded Trochu Motors, a large single-store AGCO dealership in Central Alberta.
In this episode of the new Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, Editor/Publisher Mike Lessiter sits with Landis Stankievech, whose grandfather and great-uncle founded Trochu Motors, a large single-store AGCO dealership in Central Alberta.
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2016 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers ‘Grade’ Their Equipment Suppliers

EDA’s 2016 Dealer-Manufacturer Relations Survey rates equipment manufacturers on 12 categories of dealership operations and support.
In June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 12 key categories of dealership operations and support.
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Full-Time Dealer Agronomists: Western Sales’ ‘Eureka’ Moment

This innovator shares this Deere dealership’s reasons for entering agronomy in 2010 (today with 6 ‘in-house’ agronomists) and their trademarked services for data management, field zoning, prescriptions and scouting.
The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.
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Special Report: Transitioning to the Next Generation of Dealers

Becoming an Owner

Last July, I purchased 25% of the company from a silent partner in the business. One of Case IH’s conditions is owners with a certain percentage of the company have to sign unlimited guarantees, something he didn’t want to do. He knew at some point this was the plan.
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