Articles Tagged with ''Bourgault''

Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Executive Q&A

Bourgault Puts Focus on Dealer Network Success

Perry Weisberg, Bourgault U.S. marketing leader, shares what the company is looking for in its dealers and says they want their dealers to be as profitable and successful as possible.
Perry Weisberg has been with Bourgault since July 1989 and over the last 30-some years, he’s held various roles — service, sales, marketing and agronomy — with the implement manufacturer.
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