The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet

Three dealers share advice on pre-clinic marketing, educational programs & virtual opportunities to engage customers & build long-term relationships