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CNH Industrial Revenue Drops 26%; Ag Sales Fall 18%

July 30, 2020 | Posted in Manufacturer News
CNH Industrial posted consolidated revenues of $5.6 billion in the second quarter of 2020, down 26% compared to the second quarter of 2019. In total, consolidated revenues were $5.6 billion for the second quarter of the current year, down 26% year-over-year compared to the second quarter of 2019.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
By Dave Kanicki posted on June 1, 2020 | Posted in Mfr. & Dealer Issues
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
By Lynn Marcinkowski Woolf posted on September 14, 2018 | Posted in Best Practices, Dealership Marketing
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Farm Equipment Editors Share ‘Biggest Newsmakers’ Out of Winter Farm Shows

From autonomous advancements to the reemergence of an international tractor company in the U.S., Farm Equipment recaps the best from Louisville and Tulare.

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Farm Equipment Videos

Combining Downed Corn with Calmer Corn Head with 10-Blade BT Chopping Roll

Combining Downed Corn with Calmer Corn Head with 10-Blade BT Chopping Roll

Jay Dahl, Welding/Fabrication-Sales at Calmer Corn Heads, introduces Calmer Corn Heads' 12-Row, 30-Inch corn head and explains the advantages of using the 10-Blade BT Chopper Chopping Roll for combining corn. He also talks about the adjustments they made on the corn head when combining downed corn after the August 2020 wind storms.
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Events

2021 Precision Farming Dealer Summit

Date: 01/11/21
Location: Indianapolis, IN

Join Precision Farming Dealer on January 11-12, 2021 in Indianapolis, Ind. for 2 days of unlimited learning and networking with the best minds in precision farming. This exclusive DEALER-ONLY conference is focused 100% on equipping your company to run a more profitable precision farming business.

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Yetter Mfg Co

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope

Machinery Scope

Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
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