Items Tagged with 'New Holland'

ARTICLES

CNH Industrial Revenue Drops 26%; Ag Sales Fall 18%

CNH Industrial posted consolidated revenues of $5.6 billion in the second quarter of 2020, down 26% compared to the second quarter of 2019. In total, consolidated revenues were $5.6 billion for the second quarter of the current year, down 26% year-over-year compared to the second quarter of 2019.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Kim Schmidt
From the Desk of Kim Schmidt

Farm Equipment Price Increases Take Hold

When the U.S. announced tariffs on imported steel, there was a lot of speculation — and maybe even fear — about what it would mean for farm equipment prices. Now that the dust has settled a bit, we’re starting to get some answers.
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Farm Equipment Editors Share ‘Biggest Newsmakers’ Out of Winter Farm Shows

From autonomous advancements to the reemergence of an international tractor company in the U.S., Farm Equipment recaps the best from Louisville and Tulare.

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