Items Tagged with 'New Holland'

ARTICLES

Icon-art_Brand-Loyalty-Report-Farmers_FE_0620_WEB.jpg
Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
Read More
main_image.jpg

Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
Read More
Kim Schmidt
From the Desk of Kim Schmidt

Farm Equipment Price Increases Take Hold

When the U.S. announced tariffs on imported steel, there was a lot of speculation — and maybe even fear — about what it would mean for farm equipment prices. Now that the dust has settled a bit, we’re starting to get some answers.
Read More
Ag Equipment Intelligence

What is the Biggest Source of Ag Equipment Loans?

Earlier this year, Ag Equipment Intelligence surveyed U.S. and Canadian farm equipment dealers on their major sources for equipment loans. Overall, 61% of dealers reported that customer loans for purchasing equipment came from their manufacturers. But the percentage varied widely depending on the brand of equipment.
Read More

IMAGE GALLERIES

Farm Equipment Editors Share ‘Biggest Newsmakers’ Out of Winter Farm Shows

From autonomous advancements to the reemergence of an international tractor company in the U.S., Farm Equipment recaps the best from Louisville and Tulare.

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings