The 9-store Pennsylvania-based Dealership of the Year utilizes several outside-the-box practices and protocols to foster success and positivity. The 2026 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).

This Week's Lineup:

• 10 Innovators Who Transformed American Farming Over 250 Years
• Listen to the 2026 Growing Season Farm Playlist
• CNH's New Management Structure Can Both Case & New Holland Survive | Tractor Therapy Podcast
• Made for Only a Year, Tillsoil 18-30 a Rare Breed
• A Decade of Opportunity Awaits for Off-Highway Electrification

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet

Three dealers share advice on pre-clinic marketing, educational programs & virtual opportunities to engage customers & build long-term relationships