This Week's Lineup:

• Case Study: New Holland's Hybrid Telehandler Prototype
• How Case IH Shaped Our Dealership
• How America Erased Its Biggest Farm Equipment Empire in Just 10 Years
• KUBOTA- From Solving a Water Crisis to Powering Global Agriculture
• You've Probably Never Heard of the World's First Diesel Tractor

AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook 

The 9-store Pennsylvania-based Dealership of the Year utilizes several outside-the-box practices and protocols to foster success and positivity. The 2026 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).

This Week's Lineup:

• 10 Innovators Who Transformed American Farming Over 250 Years
• Listen to the 2026 Growing Season Farm Playlist
• CNH's New Management Structure Can Both Case & New Holland Survive | Tractor Therapy Podcast
• Made for Only a Year, Tillsoil 18-30 a Rare Breed
• A Decade of Opportunity Awaits for Off-Highway Electrification

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet