Articles Tagged with ''New Holland''

Sally Johnson Named VP for New Holland Agriculture North America

CNH Industrial announced today the immediate appointment of Sally Johnson to the role of Vice President for New Holland Agriculture North America. Most recently, Johnson has held the position of Director of Sales, where she has provided strategic vision and retail execution for New Holland’s U.S. and Canada-based field sales team.
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How Ruston Tractor Terminated a Mainline & Opened a Second Location in 2020

Owner Jeremy Gantt breaks down Ruston Tractor’s unique experience with gaining a second location, dropping New Holland and learning to be a multi-store dealer.

Ruston Tractor, a 2-store Kubota and former-New Holland dealer in Louisiana, is looking to move its second location in Monroe, La., to a more stable store off nearby Interstate 20. 


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2021 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Claas, Branson Top EDA Dealer-Manufacturer Survey

Claas dethrones Deere as the top-rated full-line manufacturer, while Branson maintains its first place spot from 2020.
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey. The survey, which enables equipment dealers throughout North America to rate the manufacturer lines they carry in key operational categories, was open from Feb. 4 through March 4, 2021.


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CNH Industrial Revenue Drops 26%; Ag Sales Fall 18%

CNH Industrial posted consolidated revenues of $5.6 billion in the second quarter of 2020, down 26% compared to the second quarter of 2019. In total, consolidated revenues were $5.6 billion for the second quarter of the current year, down 26% year-over-year compared to the second quarter of 2019.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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