Articles Tagged with ''New Holland''

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Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
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Ag Equipment Intelligence

Which Has More Potential, Autonomous or Electric Tractors?

The rollout of their autonomous tractors at the 2016 Farm Progress Show in Boone, Iowa, garnered Case IH and New Holland a lot of attention for several weeks. The Case IH version is a cabless vehicle utilizing the brand’s Magnum tractor platform. New Holland’s model called the T8 NHDrive, is outfitted with a cab, but is fully autonomous.
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New Holland Agriculture Completes Acquisition of Kongskilde

Following the announcement made in October, New Holland Agriculture is set to expand its wide offering with new implement product lines, as CNH Industrial completed the acquisition of the agricultural grass and soil business of Kongskilde Industries, part of the Danish Group Dansk Landbrugs Grovvareselskab (DLG A.m.b.A.).
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