Join Marc Johnson of Pinion and Malcolm Rhodes of RCS Consulting for a practical discussion on how investors evaluate equipment dealerships and what separates high-value dealerships from the rest. Drawing on his unique career experience working within John Deere and consulting in private equity, Malcolm will provide a rare perspective from both sides of the industry.

Attendees will learn how private equity firms assess dealer performance, the key drivers behind valuation multiples, and the operational and financial characteristics that make a dealership attractive to investors. The session will also explore current trends shaping mergers and acquisitions, what investors see as growth opportunities, and common factors that can impact valuation.

When: Thursday, October 29, 2026, at 2:00 p.m. CT  Register for Free Here

Key Takeaways

  • Understand how private equity firms evaluate equipment dealerships
  • Learn the most important drivers of dealership valuation
  • Explore current M&A trends impacting the equipment industry
  • Discover what investors identify as attractive growth opportunities
  • Recognize early signals to act before challenges become critical
  • Gain practical steps to improve dealership value, regardless of ownership goals
  • Hear perspectives from both an industry operator and an active investor consultant

Can’t attend live? No worries — register anyway, and we’ll email you the full recording 48 hours after the session.

This webinar is brought to you by Farm Equipment and Pinion.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Speakers

Marc Johnson

Marc Johnson, CPA — Principal and Lead Advisor- Agriculture and Construction Equipment Dealerships at Pinion

Marc Johnson is a principal at Pinion who works closely with equipment dealers on financial strategy, balance sheet management, and decision‑making in changing economic conditions. He brings practical insight on liquidity, equity protection, and navigating market cycles to help dealers strengthen long‑term performance.

Malcom Rhodes

Malcolm Rhodes — Equipment Dealer Consultant, RCS Consulting

Malcolm Rhodes has 36 years of experience with John Deere and has worked with dealers in North America, South America, Australia/New Zealand & Europe. From 2002 to 2020, Malcolm had responsibility for Dealer Strategy & Performance and was heavily involved in the Deere Dealer network transformation during that time. After retiring from Deere in 2020, Malcolm has consulted with dealers, OEMs, and most recently as an Operating Partner with Franchise Equity Partners (FEP), a provider of capital to dealers and franchises across many industries, including Ag Dealers.

Malcolm has deep insight into dealership operations, industry trends, and value creation within the agricultural equipment sector. His unique combination of dealer operations and investor experience provides dealers with valuable insight into what investors value, how acquisition decisions are made, and what drives long-term enterprise value.