Items Tagged with 'John Deere'

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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Deere Reports Net Sales Down 18% in FY2Q20

Deere & Company reported net income of $665.8 million for the second quarter ended May 3, 2020, compared with net income of $1.135 billion for the quarter ended April 28, 2019. For the first six months of the year, net income attributable to Deere & Company was $1.182 billion compared with $1.633 billion for the same period last year.
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From the Archives of John Deere

[Video] John Deere: Down on his Luck Blacksmith Turned Industry Innovator

In this quick-hit video from the editors of Farm Equipment, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, tells the story of how a blacksmith amidst a financial depression left Vermont to embark on a 6-week journey to the Illinois frontier looking for work. And how a discarded sawmill blade would revolutionize agriculture, and the farm machinery supply landscape.
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Stotz Equipment

Today’s Update: Stotz Equipment Precision Farming Team

Spring planting poses enough daily challenges for precision farming specialists without having to wonder when, how and if they will be able to access needed hardware or call on experienced back-up to tag-team complicated service calls to get farm customers in the field. Fortunately, the 18-member precision farming team at Stotz Equipment is ably navigating through the added seasonal uncertainties, without sacrificing quality or communication.
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