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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
By Mike Lessiter posted on September 27, 2023 | Posted in Best Practices

“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.


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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
By Mike Lessiter posted on September 27, 2023 | Posted in Manufacturer & Dealer Issues

Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.


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Sponsored Content: Trade Values & Trends

Balers/Rounds Values Guide - Fall 2023

September 25, 2023 | Posted in Used Equipment Remarketing, Data & Forecasts
This month's equipment value guide highlights Baler/Rounds from Case IH, CLAAS, John Deere, Krone, Massey Ferguson, New Holland and Vermeer. All of the sprayers included in the selection are model year 2021 units and appeared in the Fall 2023 IronGuides Issue. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
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Sponsored Content: Trade Values & Trends

Sprayer/High Clearance Values Guide - Summer 2023

August 29, 2023 | Posted in Used Equipment Remarketing, Data & Forecasts

This month's equipment value guide highlights high-clearance sprayers from Case IH, Hagie, John Deere, Miller, New Holland and RoGator. All of the sprayers included in the selection are model year 2021 units and appeared in the Summer 2023 IronGuides Issue. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.


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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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