FurrowForce, SmartDepth and the 20/20 Connect app could bring more precision and flexibility for no-tillers seeking better stands and yields, the company says.

One of the largest product rollouts in John Deere's long history wrapped up this week and included a new family of large tractors, upgraded mid-size tractors and a significant investment in hay-and-forage equipment.

Case IH unveiled more than a dozen new tractors, planters, sprayers, balers, windrowers and other equipment this week with an eye toward offering customers additional horsepower, efficiency and technology benefits.

Crop scouting, 3-D mapping, spot spraying and pathogen detection all could be performed by unmanned aerial vehicles to cut labor and input costs and improve decision making.

Corn genetics and changing farm practices are to blame for cornstalks destroying agricultural tires. But solutions - and sales opportunities - exist.

It may not be everyone’s dream job, but bring up numbers, spreadsheets, reports and benchmarks in a conversation and you’re squarely in Phil Fayhee’s wheelhouse. It’s well established that the real money in any farm equipment dealership is made in the aftermarket department, and Birkey’s is no different with a nearly 20% and 35% contribution margin in parts and service, respectively.

Young’s Equipment has boosted the participation and profitability of its winter service program with a unique, customer-centered approach.

New Holland Agriculture and Miller-St. Nazianz Inc. have announced a new relationship where Miller will produce New Holland-branded self-propelled sprayers, Farm Equipment has learned.

We'd like to know which medium gets the best results in advertising about your dealership's winter service programs.