A to-be-remembered keynote at the Dealership Minds Summit challenges frustrated managers to act now by by getting those who want to avoid the difficult to step up and into it.

Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.

Among the highlights of last week’s Dealership Minds Summit in Illinois was the annual Dealer Hall of Fame ceremony. Humorous, heart-felt and touching personal remarks from each of the recipients on their life’s calling as farm equipment dealers can be watched here.

The 2026 Dealership Minds Summit, held at the President Abraham Lincoln DoubleTree Hotel in Springfield, Ill., on August 4-5 drew a crowd of over 220 attendees — including 134 first-timers — from 45 different dealership groups across the U.S. and Canada.