During this “fan favorite” panel discussion, Farm Equipment’s Dealership of the Year Alumni Group — including the 2025 Dealership of the Year — shares recent discoveries and best practices. Bob Mazer, Mazergroup (2025), and others, will take the stage during this candid conversation and Q&A. You’ll hear the stories, successes and lessons learned that have propelled these dealer groups to industry-best status.

“This meeting is the first time in my life I’ve ever seen all the competitive dealers in one room together. The sharing of ideas is something that would’ve been unheard of years ago. To a young leader out there, I’d say ‘come to this kind of a meeting and listen,’ because the instructions here are from people who are doing it and doing it well.” — Paul Wallem, Inaugural Farm Equipment Dealer Hall of Fame inductee

You'll Learn: Top tips from industry leaders on how to move the needle in improving your absorption rate.

The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
  • Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2025 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit

Title Sponsors for the 2025 event are AgDirect, AgGuard, Associated Equipment Distributors (AED), AXON, Basic Software Systems, Dealer Information Systems Corporation (DIS), Geringhoff, Machinery Scope, MODERN, NNN Pro, TractorHouse, VitalEdge Technologies, Warranty Consulting Services and Yetter Farm Equipment.