Jen Bradley

Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process

By Jen Bradley posted on September 14, 2018 | Posted in Dealership Marketing

“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”

Sponsored Content: Success in Shortline Machinery

60 Years Later, Original Mission Still Holds for Helmuth Repair

By Jen Bradley posted on April 19, 2018 | Posted in Best Practices, Dealer News

Floyd Helmuth’s father, John, began his Kalona, Iowa, shortline dealership in 1956 by becoming a dealer for Art’s Way Manufacturing.

Sponsored Content: Success in Shortline Machinery

Hills Inc. Continues Tradition in Red River Valley

The North Dakota-based dealership is entering its fourth generation of equipment experts.

By Jen Bradley posted on March 19, 2018 | Posted in Best Practices, Dealer News

It was 1946 when Howard Hills decided to build a shortline dealership in the heart of North Dakota’s Red River Valley. Scott Hill says his father, John, took over after and he and his two brothers (Dave and Mike), are at the helm of Hills Inc. today. A couple of Dave’s sons are working their way into the family business as its fourth generation.

Sponsored Content: Success in Shortline Machinery

Shortline Veterans in Illinois Stands by Values into Third Generation

The second longest distributor for Art's Way also leads in equipment sales.

By Jen Bradley posted on February 22, 2018 | Posted in Best Practices, Dealer News

J.R. Harris says even after his dad had passed in 1990, the decision to keep his namesake for the family business, J.O. Harris Sales, was one that didn’t take much discussion. Today, J.R.’s son, Jay, is the third generation heading the shortline dealership in Alexander, Ill.

How to Sell: Farm Material Handling Equipment Provides Farmers Flexibility

A wide variety of attachments give skid loaders and telehandlers the versatility farmers are looking for.

By Jen Bradley posted on July 16, 2015 | Posted in Niche Equipment Markets

From skid loaders to telescopic handlers, farm material handling equipment has become a common sight on many farms today. The main selling point, dealers say, is this equipment’s flexibility and ability to multi-task. With a skid loader, for example, a simple change of attachment and a sweeper becomes a snowplow or wood splitter.

How To Sell: Baling Silage

Baling Silage Helps Offset Weather Challenges

Determine what moisture and quality levels your customers need to find the baling equipment that will best fit their operation.

By Jen Bradley posted on April 10, 2015 | Posted in Niche Equipment Markets

Dealers agree that the best way to a farmer’s heart is to solve an existing problem by pitching a good idea to them. This has been a particularly effective way of selling silage baling equipment.

How to Sell: Grain Bagging Equipment

Grain Bagging Keeps Farmers Moving

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.

By Jen Bradley posted on February 1, 2015 | Posted in Niche Equipment Markets

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.