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Articles by Jen Bradley

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Redefining Your Sales Mindset

Farm Equipment sales’ staff can learn from the past, but must realize a new era of prediction is here.
By Jen Bradley posted on September 26, 2019 | Posted in Best Practices, Department Management
Gone are the days of selling equipment purely on the basis of the capabilities of the product, says Scott Downey, a professor in the department of Agricultural Economics at Purdue University.
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Consumer Trends: Two Industry Leaders Discuss the Impact to Farm Equipment Dealers

By Jen Bradley posted on December 14, 2018 | Posted in Best Practices, Precision Ag Sales & Service
Earlier this year Bryndon Meinhardt, regional manager of KanEquip, a 9-store New Holland and Case IH dealer based in Wamego, Kan., and Clint Schnoor, then president of Agri-Service, a 14-store AGCO dealer based in Kimberly, Idaho, sat down to discuss the differences and similarities their between their two businesses. Topics that emerged from the conversation included how their customers have changed, organic farming and what’s driving technology trends.
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Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
By Jen Bradley posted on September 14, 2018 | Posted in Dealership Marketing
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
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Sponsored Content: Success in Shortline Machinery

Hills Inc. Continues Tradition in Red River Valley

The North Dakota-based dealership is entering its fourth generation of equipment experts.
By Jen Bradley posted on March 19, 2018 | Posted in Best Practices, Dealer News
It was 1946 when Howard Hills decided to build a shortline dealership in the heart of North Dakota’s Red River Valley. Scott Hill says his father, John, took over after and he and his two brothers (Dave and Mike), are at the helm of Hills Inc. today. A couple of Dave’s sons are working their way into the family business as its fourth generation.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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