<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title>Department Management</title>
    <description>From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.</description>
    <link>https://www.farm-equipment.com/rss</link>
    <language>en-us</language>
    <item>
      <title>Part 2: Personal Observations Ahead of the Hands-On Workshop at Dealership Minds Summit</title>
      <author>mlessiter@lesspub.com</author>
      <description>In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.</description>
      <content:encoded>
        <![CDATA[<p>In part 2, Mike and Drew Lessiter describe their company’s practical experience with the tools since being exposed to them last winter, and why Arzani was hired to deliver a special small-group workshop to equipment dealers navigating similar challenges.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25478</guid>
      <pubDate>Fri, 10 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25478-part-2-personal-observations-ahead-of-the-hands-on-workshop-at-dealership-minds-summit</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2023/08/15/Mike-Lessiter-Author-image-2023.webp?t=1716485461" type="image/jpeg" medium="image" fileSize="31244">
        <media:title type="plain">Mike-Lessiter-Author-image-2023.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Part 1: 2 Time-Proven Traits for Human Capital Success from 2026 Dealership Minds Summit Presenter </title>
      <author>mlessiter@lesspub.com</author>
      <description>Part 1 in this series is based on a profile assessment conference call on May 21, 2026 by Bryan Arzani, vice president and co-founder of Results Group and president of Innermetrix North America. The following is his description of key trait indicators from research that he shared before delving into a profile assessment exercise into matching positions to a future candidate.</description>
      <content:encoded>
        <![CDATA[<p>Part 1 in this series is based on a profile assessment conference call on May 21, 2026 by Bryan Arzani, vice president and co-founder of Results Group and president of Innermetrix North America. The following is his description of key trait indicators from research that he shared before delving into a profile assessment exercise into matching positions to a future candidate.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25469</guid>
      <pubDate>Thu, 09 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25469-part-1-2-time-proven-traits-for-human-capital-success-from-2026-dealership-minds-summit-presenter</link>
    </item>
    <item>
      <title>Slower Market, Smarter Deals</title>
      <description>For many ag equipment dealers, the challenge isn’t just moving iron—it’s protecting profitability in every deal.</description>
      <content:encoded>
        <![CDATA[<p>For many ag equipment dealers, the challenge isn’t just moving iron—it’s protecting profitability in every deal.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25422</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25422-slower-market-smarter-deals</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/06/29/Ag-Guard-Bundled-Deals.webp?t=1782878684" type="image/png" medium="image" fileSize="33464">
        <media:title type="plain">Ag Guard Bundled Deals.png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Equipment Biz is a Team Sport: Get in the Game</title>
      <author>mlessiter@lesspub.com</author>
      <description>“Ask not what the Summit can do for you, but what you can do for your fellow conference-goer …”</description>
      <content:encoded>
        <![CDATA[<p>“Ask not what the Summit can do for you, but what you can do for your fellow conference-goer …”</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25418</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25418-the-equipment-biz-is-a-team-sport-get-in-the-game</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/06/26/DMS-3.webp?t=1782490904" type="image/jpeg" medium="image" fileSize="117591">
        <media:title type="plain">DMS-3.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>John Fulton Named as a CFAES Dean’s Chair</title>
      <description>John Fulton has been appointed as a Dean’s Chair in The Ohio State University College of Food, Agricultural, and Environmental Sciences.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">John Fulton has been appointed as a Dean’s Chair in The Ohio State University College of Food, Agricultural, and Environmental Sciences.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25412</guid>
      <pubDate>Thu, 25 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25412-john-fulton-named-as-a-cfaes-deans-chair</link>
    </item>
    <item>
      <title>Kick-Off Session: Is It Time for a New Management Structure?</title>
      <description>The New Holland and Kubota dealership acquired 4 dealerships in 2025 — nearly doubling its size and signaling the need for a change in management structure</description>
      <content:encoded>
        <![CDATA[<p>&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The New Holland and Kubota dealership acquired 4 dealerships in 2025 — nearly doubling its size and signaling the need for a change in management structure</span>
</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25391</guid>
      <pubDate>Wed, 17 Jun 2026 10:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25391-kick-off-session-is-it-time-for-a-new-management-structure</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/Dealership Minds Summit/Neil-messick.webp?t=1777500386" type="image/png" medium="image" fileSize="150464">
        <media:title type="plain">Neil messick.png</media:title>
      </media:content>
    </item>
    <item>
      <title>AI in the Equipment Dealership: A Practical Guide to What Works, What Doesn’t &amp; What to Look For</title>
      <description>The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.</description>
      <content:encoded>
        <![CDATA[<p>The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25377</guid>
      <pubDate>Mon, 08 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25377-ai-in-the-equipment-dealership-a-practical-guide-to-what-works-what-doesnt-and-what-to-look-for</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/06/08/DIS_Hero-Image_DexAI.webp?t=1780945938" type="image/png" medium="image" fileSize="277563">
        <media:title type="plain">DIS_Hero Image_DexAI.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Beyond Broke/Fixed: How Ag Equipment Dealers Can Secure Warranty Approvals</title>
      <description>Devon McGwin, development and compliance director with Warranty Consulting Services, notes that with nearly two decades of experience, he has seen the "gravy train" of simple warranty reporting disappear.</description>
      <content:encoded>
        <![CDATA[<p>Devon McGwin, development and compliance director with Warranty Consulting Services, notes that with nearly two decades of experience, he has seen the "gravy train" of simple warranty reporting disappear.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25362</guid>
      <pubDate>Sat, 06 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25362-beyond-broke-fixed-how-ag-equipment-dealers-can-secure-warranty-approvals</link>
    </item>
    <item>
      <title>ROI on Coverage: Understanding the Real Return of Value</title>
      <author>Dane@agguard.com</author>
      <description>When dealers talk about return on investment (ROI) on coverage, they are rarely referring to ROI in the traditional financial sense. In practice, the conversation is about the value created by the investment.</description>
      <content:encoded>
        <![CDATA[<p>When dealers talk about return on investment (ROI) on coverage, they are rarely referring to ROI in the traditional financial sense. In practice, the conversation is about the value created by the investment.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25246</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25246-roi-on-coverage-understanding-the-real-return-of-value</link>
    </item>
    <item>
      <title>Preview of the Inaugural Ag Equipment Intelligence Executive Summit [Webinar]</title>
      <description>Lessiter Media’s President &amp; CEO, Mike Lessiter, shares a preview of the inaugural, invitation-only Ag Equipment Intelligence Executive Summit that will be held just outside of Chicago-O’Hare airport on May 19-20, 2026.</description>
      <content:encoded>
        <![CDATA[Lessiter Media’s President & CEO, Mike Lessiter, shares a preview of the inaugural, invitation-only Ag Equipment Intelligence Executive Summit that will be held just outside of Chicago-O’Hare airport on May 19-20, 2026.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25220</guid>
      <pubDate>Tue, 21 Apr 2026 10:30:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25220-preview-of-the-inaugural-ag-equipment-intelligence-executive-summit-webinar</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/04/17/AEI_Executive-Summit-Logo-2026-.webp?t=1783443613" type="image/png" medium="image" fileSize="82231">
        <media:title type="plain">AEI_Executive-Summit-Logo-2026-.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Planning for the Future Requires Getting Back to Relationship Basics</title>
      <author>Bill.Hoeg@MachineryAdvisors.org</author>
      <description>Everyone says our business depends on relationships. As we prepare for the future, will that change? The answer is no — but our focus must evolve.</description>
      <content:encoded>
        <![CDATA[<p>Everyone says our business depends on relationships. As we prepare for the future, will that change? The answer is no — but our focus must evolve.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25202</guid>
      <pubDate>Fri, 10 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25202-planning-for-the-future-requires-getting-back-to-relationship-basics</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Authors/Bill_Hoeg.webp?t=1527781758" type="image/png" medium="image" fileSize="70498">
        <media:title type="plain">Bill Hoeg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Modern Service Department: Faster Turns, Higher Margins 
[Webinar]</title>
      <description>Discover how to boost service department efficiency, eliminate workflow breakdowns, and unlock higher labor revenue with proven strategies from Clint Sanders, Director of Sales at DIS.</description>
      <content:encoded>
        <![CDATA[Discover how to boost service department efficiency, eliminate workflow breakdowns, and unlock higher labor revenue with proven strategies from Clint Sanders, Director of Sales at <a href="http://www.discorp.com" id rel="noopener noreferrer" target="_blank">DIS</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25127</guid>
      <pubDate>Thu, 09 Apr 2026 15:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25127-the-modern-service-department-faster-turns-higher-margins-webinar</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2022/FE-AprilMay-0422/DIS-Logo_4c.webp?t=1654787706" type="image/png" medium="image" fileSize="27707">
        <media:title type="plain">DIS-Logo_4c.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Ballweg Implement Brings Gator Wars to Wisconsin</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Gator Wars is a hands-on competition for high school students initiated by John Deere at Ballweg Implement, starting in their fourth year. Teams of three to four students complete various activities within 15 minutes, including electrical stations, engine work, and component identification. The program aims to provide learning opportunities and expand students' technical knowledge through teamwork-based judging. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Gator Wars is a hands-on competition for high school students initiated by John Deere at Ballweg Implement, starting in their fourth year. Teams of three to four students complete various activities within 15 minutes, including electrical stations, engine work, and component identification. The program aims to provide learning opportunities and expand students' technical knowledge through teamwork-based judging.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's&nbsp;</em><strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Boots on the Ground</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25171</guid>
      <pubDate>Tue, 31 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25171-video-ballweg-implement-brings-gator-wars-to-wisconsin</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/04/02/Ballweg-Implement-Brings-Gator-Wars-to-Wisconsin.webp?t=1775157982" type="image/png" medium="image" fileSize="720582">
        <media:title type="plain">Ballweg-Implement-Brings-Gator-Wars-to-Wisconsin.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery</title>
      <author>mlessiter@lesspub.com</author>
      <description>A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large &amp; bulky parts.</description>
      <content:encoded>
        <![CDATA[<p>A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25005</guid>
      <pubDate>Fri, 20 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25005-practical-tech-series-part-1-gigging-out-your-parts-delivery</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/02/16/Roadie-Auto-Parts-Delivery.webp?t=1771952118" type="image/png" medium="image" fileSize="746581">
        <media:title type="plain">Roadie Auto Parts Delivery.png</media:title>
        <media:description type="plain">Roadie.com</media:description>
      </media:content>
    </item>
    <item>
      <title>Unlocking Upsell Potential Starts With Leadership</title>
      <description>Your sales &amp; service people know what to sell; make them comfortable with how to do it, celebrate successes along the way &amp; it will be a win for everyone</description>
      <content:encoded>
        <![CDATA[<p>Your sales & service people know what to sell; make them comfortable with how to do it, celebrate successes along the way & it will be a win for everyone</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25076</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/25076-unlocking-upsell-potential-starts-with-leadership</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/March/Dean-Devore-founder-of-Parts-Academy.webp?t=1773504072" type="image/jpeg" medium="image" fileSize="93429">
        <media:title type="plain">Dean-Devore-founder-of-Parts-Academy.jpg</media:title>
        <media:description type="plain">Dean Devore, founder of Parts Academy, says the parts department can generate strong gross margins, and if a dealership can increase sales in areas like that, it should be a priority. Jeff Lazewski</media:description>
      </media:content>
    </item>
    <item>
      <title>Turning the Page on a Turbulent 2025</title>
      <description>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales &amp; service. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales & service.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's</em><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;<strong>Boots on the Ground</strong> series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24880</guid>
      <pubDate>Tue, 16 Dec 2025 23:00:00 -0500</pubDate>
      <link>https://www.farm-equipment.com/articles/24880-turning-the-page-on-a-turbulent-2025</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/2026/Jan/Case-IH-Titan-Machinery-BOTG.webp?t=1766160748" type="image/jpeg" medium="image" fileSize="149870">
        <media:title type="plain">Case-IH-Titan-Machinery-BOTG.jpg</media:title>
        <media:description type="plain">Source: John Dobberstein</media:description>
      </media:content>
    </item>
    <item>
      <title>Rental Offers Revenue Opportunities for Farm Equipment Dealers</title>
      <description>Rental equipment has always been a part of the farm equipment industry, but the current business and economic climate makes it especially prudent today.</description>
      <content:encoded>
        <![CDATA[Rental equipment has always been a part of the farm equipment industry, but the current business and economic climate makes it especially prudent today.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24616</guid>
      <pubDate>Thu, 23 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24616-rental-offers-revenue-opportunities-for-farm-equipment-dealers</link>
    </item>
    <item>
      <title>Navigating RTR, Interest Rates, Harvest Demands &amp; More</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales &amp; service. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
      <content:encoded>
        <![CDATA[<p>The economic picture at Titan Holdrege is lagging a little behind expectations, but store managers still expect a solid year for equipment sales & service.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's</em><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;<strong>Boots on the Ground</strong> series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24541</guid>
      <pubDate>Wed, 08 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24541-navigating-rtr-interest-rates-harvest-demands-and-more</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/Oct Nov/BOTG-Logo-Jan.-25-700px.webp?t=1760128196" type="image/webp" medium="image" fileSize="31676">
        <media:title type="plain">BOTG-Logo-Jan.-25-700px.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>Increasing Absorption Rate &amp; Attracting Repeat Business</title>
      <author>mpaukner@lessitermedia.com</author>
      <description>Controlling expenses, monitoring the balance sheet, budgeting &amp; ‘parts integrity’ contribute to Greenway Equipment’s 92% absorption rate</description>
      <content:encoded>
        <![CDATA[<p>Controlling expenses, monitoring the balance sheet, budgeting & ‘parts integrity’ contribute to Greenway Equipment’s 92% absorption rate</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24524</guid>
      <pubDate>Mon, 06 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24524-increasing-absorption-rate-and-attracting-repeat-business</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/Oct Nov/Stan-Vardell.webp?t=1761597088" type="image/jpeg" medium="image" fileSize="44647">
        <media:title type="plain">Stan-Vardell.jpg</media:title>
        <media:description type="plain">Stan Vardell, vice president of parts operations at Greenway Equipment, says the dealership won’t discount parts and labor for reconditioning. “Our thought is that we’re going to protect the company by having our parts and service at our full price.” Jeff Lazewski</media:description>
      </media:content>
    </item>
    <item>
      <title>‘Judge Me on My Losers’</title>
      <author>mlessiter@lesspub.com</author>
      <description>Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to earn.</description>
      <content:encoded>
        <![CDATA[Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to earn.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/24499</guid>
      <pubDate>Tue, 30 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/24499-judge-me-on-my-losers</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2023/08/15/Mike-Lessiter-2023.webp?t=1744159486" type="image/jpeg" medium="image" fileSize="31244">
        <media:title type="plain">Mike-Lessiter-2023.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Driving Success: Business Takeaways from “F1: The Movie”</title>
      <author>mdrewek@lessitermedia.com</author>
      <description>What a blockbuster movie about a failing F1 racing team can teach us about successful business and team building principles.</description>
      <content:encoded>
        <![CDATA[What a blockbuster movie about a failing F1 racing team can teach us about successful business and team building principles.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/24432</guid>
      <pubDate>Wed, 10 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/24432-driving-success-business-takeaways-from-f1-the-movie</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/09/10/F1-Movie-Poster.webp?t=1757536908" type="image/jpeg" medium="image" fileSize="147897">
        <media:title type="plain">F1 Movie Poster.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Farm Equipment Takeaways: September 2025</title>
      <description>Read key takeaways from several of the features found in the September 2025 issue of Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Read key takeaways from several of the features found in the <a href="https://www.farm-equipment.com/publications/1/editions/137" id target="_blank">September 2025 issue of <em>Farm Equipment</em></a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24412</guid>
      <pubDate>Mon, 08 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24412-farm-equipment-takeaways-september-2025</link>
    </item>
    <item>
      <title>Calculated Risk &amp; Generational Leadership Define More Farm Stores</title>
      <description>An ag tractor dealer started by Homer More in 1913 is still running strong, led by the 4th generation leader of the family. At the helm today is Andy More, president, Homer’s great grandson.</description>
      <content:encoded>
        <![CDATA[An ag tractor dealer started by Homer More in 1913 is still running strong, led by the 4th generation leader of the family. At the helm today is Andy More, president, Homer’s great grandson.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24341</guid>
      <pubDate>Thu, 21 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24341-calculated-risk-and-generational-leadership-define-more-farm-stores</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/September/RLD-Andy-and-Grant-(Sales).webp?t=1756483884" type="image/jpeg" medium="image" fileSize="105983">
        <media:title type="plain">RLD-Andy-and-Grant-(Sales).jpg</media:title>
        <media:description type="plain">Andy More, president of More Farm Stores, works with his 8-person sales team, including Grant Wood, SalesPro, to focus on being the most honest, trusted dealer for the lines they carry, including Kubota, Toro, Bad Boy and Stihl. Source: Christine Book</media:description>
      </media:content>
    </item>
    <item>
      <title>Why Equipment Dealers Are Ditching Legacy Tech for Cloud and AI</title>
      <description>Insight from the Dealership Minds Summit on the ways digital transformation and embracing AI supports ag equipment dealers is shared in this insightful blog from Flyntlok’s Michael Wasserman.</description>
      <content:encoded>
        <![CDATA[Insight from the Dealership Minds Summit on the ways digital transformation and embracing AI supports ag equipment dealers is shared in this insightful blog from Flyntlok’s Michael Wasserman.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/24329</guid>
      <pubDate>Mon, 18 Aug 2025 10:13:12 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/24329-why-equipment-dealers-are-ditching-legacy-tech-for-cloud-and-ai</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/08/18/Michael-Wasserman-Flyntlok.webp?t=1755612944" type="image/png" medium="image" fileSize="75997">
        <media:title type="plain">Michael-Wasserman-Flyntlok.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Sales, Service &amp; Strong Partnerships</title>
      <description>Farmers across the Delta know Hobbs Farm Implement for its personal service, trusted brands and the ability to show, not simply tell a customer, why a piece of equipment is worth the investment.</description>
      <content:encoded>
        <![CDATA[Farmers across the Delta know Hobbs Farm Implement for its personal service, trusted brands and the ability to show, not simply tell a customer, why a piece of equipment is worth the investment.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24339</guid>
      <pubDate>Mon, 18 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24339-sales-service-and-strong-partnerships</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/September/Hobbs-Sign-2.webp?t=1756324254" type="image/jpeg" medium="image" fileSize="78837">
        <media:title type="plain">Hobbs-Sign-2.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Farm Equipment Takeaways: July/August 2025</title>
      <description>Read key takeaways from several of the features found in the July/August 2025 issue of Farm Equipment.</description>
      <content:encoded>
        <![CDATA[Read key takeaways from several of the features found in the <a href="https://www.farm-equipment.com/publications/1/editions/136" id target="_blank">July/August 2025 issue of <em>Farm Equipment</em></a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24411</guid>
      <pubDate>Sun, 20 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24411-farm-equipment-takeaways-july-august-2025</link>
    </item>
    <item>
      <title>5 Questions with FE Dealership of the Year Lowe &amp; Young Sales Manager </title>
      <description>In this conversation with Farm Equipment, Lowe &amp; Young’s Jon Bauman reflects on his 25-year journey from the shop floor to sales manager, sharing how customer satisfaction, service support, and strategic brand growth continue to drive dealership momentum. The 2025 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).</description>
      <content:encoded>
        <![CDATA[In this conversation with Farm Equipment, Lowe & Young’s Jon Bauman reflects on his 25-year journey from the shop floor to sales manager, sharing how customer satisfaction, service support, and strategic brand growth continue to drive dealership momentum.&nbsp;The <strong>2025</strong> <strong>Dealership of the Year&nbsp;</strong>is brought to you with the support of <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors (AED)</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24237</guid>
      <pubDate>Tue, 15 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24237-5-questions-with-fe-dealership-of-the-year-lowe-and-young-sales-manager</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/07/15/Jon-LoweYoung-DOY-2025.webp?t=1753733346" type="image/png" medium="image" fileSize="551754">
        <media:title type="plain">Jon Lowe&amp;Young DOY 2025.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Titan Holdrege: Serving the Past, Present &amp; Future</title>
      <author>jdobberstein@lessitermedia.com</author>
      <description>As the ag market continues its correction course, Titan Machinery’s Holdrege store works to optimize customer service, mulls what future farm customers will look like</description>
      <content:encoded>
        <![CDATA[<p>As the ag market continues its correction course, Titan Machinery’s Holdrege store works to optimize customer service, mulls what future farm customers will look like&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/24195</guid>
      <pubDate>Tue, 01 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/24195-titan-holdrege-serving-the-past-present-and-future</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2025/April/BOTG-Logo-Jan.-25-700px.webp?t=1743534290" type="image/jpeg" medium="image" fileSize="45685">
        <media:title type="plain">BOTG-Logo-Jan.-25-700px.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Answering the Call of the Dealership Minds Summit — 4 Reasons You Need to Be in Iowa City</title>
      <author>mlessiter@lesspub.com</author>
      <description>Dealers come to the Dealership Minds Summit not just to “consume” the material presented, but to “contribute” to everyone’s experience. And that’s the secret sauce.</description>
      <content:encoded>
        <![CDATA[Dealers come to the Dealership Minds Summit not just to “consume” the material presented, but to “contribute” to everyone’s experience. And that’s the secret sauce.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/24169</guid>
      <pubDate>Wed, 25 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/24169-answering-the-call-of-the-dealership-minds-summit-4-reasons-youre-being-called-to-iowa-city</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2023/08/15/Mike-Lessiter-2023.webp?t=1744159486" type="image/jpeg" medium="image" fileSize="31244">
        <media:title type="plain">Mike-Lessiter-2023.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Momentum or Misses? 5 Ways to Gauge Your Dealership’s Midyear Health</title>
      <description>June is the time when leaders pause, assess, and ask: “Do we have momentum or are we starting to stall?”</description>
      <content:encoded>
        <![CDATA[June is the time when leaders pause, assess, and ask: “Do we have momentum or are we starting to stall?”]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/24123</guid>
      <pubDate>Tue, 10 Jun 2025 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/24123-momentum-or-misses-5-ways-to-gauge-your-dealerships-midyear-health</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/2024/FE June/Zach-Hetterick.webp?t=1736953515" type="image/png" medium="image" fileSize="223213">
        <media:title type="plain">Zach Hetterick.png</media:title>
      </media:content>
    </item>
  </channel>
</rss>
