Articles by Mike Lessiter

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Are Online Sales Coming of Age?

Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
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Lessiter

Dealer Association Profile: Who is Kim Rominger?

Farm Equipment digs deep into high school files for the scoop on the new President/CEO of the North American Dealers Association (NAEDA)

Last Friday’s On the Record” broadcast from Ag Equipment Intelligence (AEI) featured an interview with Kim Rominger, president/CEO of the “new” North American Dealers Assn. (NAEDA) formed on July 1. A view of Rominger’s office prompted a late-night memory of a conversation and personal trivia Rominger shared with me 15 years or so ago (and perhaps now wishes he hadn’t).


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