The Color Conversions series highlights the significant impact of strategic equipment sales and service decisions within the agricultural industry. Together, these pieces provide a comprehensive view of how thoughtful approaches to sales and customer relationships can drive growth and strengthen dealership operations. https://www.farm-equipment.com/rss en-us Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet

]]> http://www.farm-equipment.com/articles/25314 Fri, 15 May 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25314-redefining-reliability-at-remington-farms Color-Conversion-Art.jpg kschmidt@lessitermedia.com Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands http://www.farm-equipment.com/articles/24970 Wed, 04 Feb 2026 00:00:00 -0500 https://www.farm-equipment.com/articles/24970-customer-service-wins-every-time David-Benjamin-CC-Feature.png David Benjamin is a first generation farmer in Alberta who, over the course of 4 years, swapped all his equipment from a mainline to independent brands. Source: David Benjamin kschmidt@lessitermedia.com Cory Rothmann loves selling. The McFarlanes’ salesperson has been working in outside sales since he was 18. http://www.farm-equipment.com/articles/22617 Mon, 08 Jul 2024 00:00:00 -0400 https://www.farm-equipment.com/articles/22617-problem-solving-attitude-leads-to-full-fleet-conversion Cory-Rothmann-Lead-Image.jpg Cory Rothmann, sales, first worked with Tim Pfeil as a construction equipment customer but after building a relationship was able to convert Pfeil’s all-Deere farm over to AGCO brands. Photo by: Kim Schmidt mlessiter@lesspub.com Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson. http://www.farm-equipment.com/articles/22458 Wed, 15 May 2024 00:00:00 -0400 https://www.farm-equipment.com/articles/22458-swather-leads-to-a-full-fleet-conquest-additional-sales Lead image.jpg In this three part series, created with the support of Thunder Creek Equipment, follow along as Intermountain New Holland General Manager David Orr and salesperson Daniel Avelar share their perspectives on the importance of customer relationships and commitment to excellence helped accomplish this difficult prospect. Thunder Creek Equipment, follow along as Intermountain New Holland General Manager David Orr and salesperson Daniel Avelar share their perspectives on the importance of customer relationships and commitment to excellence helped accomplish this difficult prospect.]]> http://www.farm-equipment.com/articles/22456 Wed, 15 May 2024 00:00:00 -0400 https://www.farm-equipment.com/articles/22456-video-color-conversions-intermountain-new-holland Intermountain.png mlessiter@lesspub.com I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units. I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

]]> http://www.farm-equipment.com/blogs/6/post/22453 Tue, 14 May 2024 11:24:39 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/22453-to-the-point-transactional-approach-to-equipment-sales-just-say-no Lead image.jpg