In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has partnered with Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, Nev., on Oct. 27-30, 2025.
Key pieces of this special collaboration include a comprehensive history book on the association that highlights the significance of the organization and its independent shortline members and their innovations. The media group will also film, edit and produce a video documentary that will entertain, educate and inspire the industry about the accomplishments and mission of FEMA. Both projects will debut to attendees at the 2025 Fall Convention, and later to the entire industry through Lessiter Media’s ag division properties.
For FEMA president Craig Harthoorn, this opportunity is about honoring the Association’s past, present and future.
“As we continue celebrating the 75th Anniversary of our association, we wanted to do something special to honor our past and those that have come before us, while also energizing current and prospective members as we look to the future,” said Harthoorn. “And with Lessiter Media’s Farm Equipment, who’ve been members since the magazine’s founding in 1970, FEMA has a trusted partner to create a lasting tribute that our members, and the entire industry, can forever enjoy.”
Having already worked with numerous FEMA members to chronicle their company beginnings in the award-winning podcast series, “How We Did It: Conversations with Ag Equipment Entrepreneurs,” a full-scale historical look at FEMA’s past 75 years – and the accomplishments of the independent, shortline manufacturers – is a passionate undertaking for Mike Lessiter, President of Lessiter Media.
“We are thrilled to be working with FEMA on this special project,” said Lessiter, “and we understand the importance that comes with taking on a project of this significance and magnitude. As one who has served on the Board of Governors as well as the FEMA board, I’ve seen first-hand the impact the Association has had, and continues to have, on the ag equipment industry. Our entire Custom Media Services team is excited to share this legacy content with the association, its members and the rest of the industry.”
About FEMA: The Farm Equipment Manufacturers Association serves as a resource and advocate for the shortline farm equipment industry, representing manufacturers of specialized agricultural equipment, their suppliers, and their distributors.
About Lessiter Media: Founded in 1981 by Frank and the late Pam Lessiter, Lessiter Media remains 100% family owned and led by Chairman Frank and President Mike Lessiter. Serving customers across the globe, its properties includes Farm Equipment, Farm Innovations, Rural Lifestyle Dealer, Precision Farming Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Ag Equipment Intelligence, American Farriers Journal, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit, International Hoof-Care Summit, the National Cover Crop Summit, On The Record and Conservation Ag Update.
