Dealer Day in the Life

The Dealer Day in the Life journal series are daily logs from farm equipment dealers as they adjust to the business world amidst the Covid-19 pandemic.

ARTICLES

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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Dealer Day in the Life Series

Today's Recap: Ty Rankin, GM at Lone Star Ag, Friona and Dalhart, Texas

Ty Rankin is the GM at Lone Star Ag (previously known as Parmer County Implement), a 2-store operation carrying Kubota, Claas, MacDon, JCB and Oxbo. Lone Star Ag is specialized in its product offering and doesn’t deal with planters and sprayers like dealers in other parts of the country. Its business is very much harvest related. “All of our equipment, with the exception of Kubota, focuses on silage.”
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Mitchell Hora

Today’s Recap: Mitchell Hora, Founder, Continuum Ag, Washington, Iowa

Mitchell Hora thrives on the collaborative aspects of agriculture. As a farmer, agronomist and owner of Continuum Ag, a precision farming-focused consulting business in Washintgon, Iowa, this time of year, Hora is accustomed to close contact customer interaction, setting up field trials and scouting at clinics across the country.
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Stotz Equipment

Today’s Update: Stotz Equipment Precision Farming Team

Spring planting poses enough daily challenges for precision farming specialists without having to wonder when, how and if they will be able to access needed hardware or call on experienced back-up to tag-team complicated service calls to get farm customers in the field. Fortunately, the 18-member precision farming team at Stotz Equipment is ably navigating through the added seasonal uncertainties, without sacrificing quality or communication.
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