Dealer Day in the Life

The Dealer Day in the Life journal series are daily logs from farm equipment dealers as they adjust to the business world amidst the Covid-19 pandemic.

ARTICLES

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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Dealer Day in the Life Series

Today's Recap: Ty Rankin, GM at Lone Star Ag, Friona and Dalhart, Texas

Ty Rankin is the GM at Lone Star Ag (previously known as Parmer County Implement), a 2-store operation carrying Kubota, Claas, MacDon, JCB and Oxbo. Lone Star Ag is specialized in its product offering and doesn’t deal with planters and sprayers like dealers in other parts of the country. Its business is very much harvest related. “All of our equipment, with the exception of Kubota, focuses on silage.”
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