Can You Increase Sales Without Selling?

Providing customers with exceptional customer experience not only makes employees extremely valuable to a dealership, it also increases sales — without actually selling.

By Sarah Hill posted on March 6, 2021 | Posted in Best Practices

Any dealer can sell and service equipment. But how the employees of a dealership interact with customers is what truly makes the difference between customer service and a customer experience.

Precision Farming Dealer Summit 2021 Recap

Nobody Knows it All, but it Pays to Have a Lifeline

Precision peer groups can provide a valuable resource for problem solving, identifying trends, blowing off steam and relationship building.

By Sarah Hill posted on March 4, 2021 | Posted in Best Practices, Precision Ag Sales & Service

During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.

12 Tips for Onboarding, Developing & Retaining Precision Hires

By Sarah Hill posted on February 11, 2021

Structured, well-executed onboarding of new hires can reduce the risk of quality precision team members departing the dealership.

7 Tips for a Successful Dealer Auction

Doing your research when it comes to auction companies, setting realistic expectations and selling a mix of farm equipment inventory are just a few recommended tactics.

By Sarah Hill posted on October 15, 2020 | Posted in Used Equipment Remarketing

Some dealers occasionally use auctions as part of their methods for selling used equipment. At the 2020 Dealership Minds Summit, three experienced professionals shared their experiences running their own used equipment auctions.

Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.

By Sarah Hill posted on August 31, 2020 | Posted in Best Practices

As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.

Knowledge, Strong Relationships Influence Hay & Forage Equipment Sales

When hay and forage salespeople act as consultants, customer relationships improve — meaning more profitability for the dealership.

By Sarah Hill posted on July 2, 2020 | Posted in Best Practices, Niche Equipment Markets

Making hay is both a science and an art. However, each grower approaches hay production in a unique way, and has their own specific challenges.

Today’s Recap: Adam Ehlers, No-Tiller, Presho, S.D.

By Sarah Hill posted on April 27, 2020

Waiting for parts is not what any farmer wants to do when they’re gearing up for spring planting. Presho, S.D., no-tiller Adam Ehlers, has encountered delays due to COVID-19.

Today’s Recap: Xin (Rex) Sun, Assistant Professor Precision Agriculture, North Dakota State University

By Sarah Hill posted on April 24, 2020

College students around the U.S. have had their semesters abruptly turned upside down due to the COVID-19 pandemic. The majority of North Dakota State University (NDSU) precision ag students have returned to their home farms to complete their semester through online classwork.

Today’s Recap: Craig Stehly, No-Tiller, Mitchell, SD

By Sarah Hill posted on April 10, 2020

Craig Stehly is a no-tiller who farms 12,000 acres of corn, soybeans, winter wheat and a variety of cover crops around Mitchell, S.D., with his brother, Gene. I caught up with Craig the afternoon of Wednesday, April 8.

Today’s Recap: Brad Karlen, Farmer, Reliance, SD

By Sarah Hill posted on April 8, 2020 | Posted in Best Practices

Karlen grows peas, lentils, corn, soybeans, winter wheat and spring wheat. Karlen says he saw what was happening in China back in January and February and has tried to plan ahead to alleviate his concerns for his crops.

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