Sarah Hill

Sarah Hill

Associate Editor

ARTICLES

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7 Tips for a Successful Dealer Auction

Doing your research when it comes to auction companies, setting realistic expectations and selling a mix of farm equipment inventory are just a few recommended tactics.
Some dealers occasionally use auctions as part of their methods for selling used equipment. At the 2020 Dealership Minds Summit, three experienced professionals shared their experiences running their own used equipment auctions.
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Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.
As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.
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Dealership Minds: People Do Business with People

When customers build strong relationships at the dealer level, it is a long-term investment in future business, says Stephanie McQueen, H&R Agri-Power Marketing Manager.
Building relationships is the key to making sales, as any Business 101 class will teach you. In a time when fewer and fewer farmers are making purchasing decisions, those relationships have never been more important.
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