Sarah Hill

Sarah Hill

Associate Editor

ARTICLES

Can You Increase Sales Without Selling?

Providing customers with exceptional customer experience not only makes employees extremely valuable to a dealership, it also increases sales — without actually selling.

Any dealer can sell and service equipment. But how the employees of a dealership  interact with customers is what truly makes the difference between customer service and a customer experience.


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Precision Farming Dealer Summit 2021 Recap

Nobody Knows it All, but it Pays to Have a Lifeline

Precision peer groups can provide a valuable resource for problem solving, identifying trends, blowing off steam and relationship building.

During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.


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7 Tips for a Successful Dealer Auction

Doing your research when it comes to auction companies, setting realistic expectations and selling a mix of farm equipment inventory are just a few recommended tactics.
Some dealers occasionally use auctions as part of their methods for selling used equipment. At the 2020 Dealership Minds Summit, three experienced professionals shared their experiences running their own used equipment auctions.
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Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.
As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.
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