Any conversation about a functional equipment industry that sells product to farmers must include workforce development, simply because the agriculture industry is such a niche of the overall power equipment industry. 

Any dealer can sell and service equipment. But how the employees of a dealership  interact with customers is what truly makes the difference between customer service and a customer experience.

During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.