Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Technology Editor for No-Till Farmer. He covers precision farming practices, products and trends, which can improve efficiency and productivity for no-till farmers.

He joined Lessiter Publications Ag Division in 2012 and also serves as managing editor of Strip-Till Farmer.

ARTICLES

2021 Precision Farming Dealer Summit

Powering Up Precision Productivity with Problem-Solving Peer Groups

Three members of an organically formed, but close-knit virtual precision management group share their top takeaways from the diverse dynamic at the 6th Precision Farming Dealer Summit.
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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Mitchell Hora

Today’s Recap: Mitchell Hora, Founder, Continuum Ag, Washington, Iowa

Mitchell Hora thrives on the collaborative aspects of agriculture. As a farmer, agronomist and owner of Continuum Ag, a precision farming-focused consulting business in Washintgon, Iowa, this time of year, Hora is accustomed to close contact customer interaction, setting up field trials and scouting at clinics across the country.
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Special Report: Growing the Workforce

Train to Retain Precision Talent: Mentor, Don’t Mandate

Having a defined onboarding process can forge trust between the manager and employee right away, and also define the role and initial responsibilities of a new precision specialist. Riesterer & Schnell, a 14-location John Deere dealer in Wisconsin, sets incremental objectives for new precision hires.
Within dealerships, some of the most impactful, and often toughest decisions come on the hiring side. This is especially true when hunting for precision talent.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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