Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Technology Editor for Farm Equipment. He covers precision farming practices, products and trends, which can improve efficiency and productivity for no-till farmers. He joined Lessiter Media's Ag Division in 2012 and also serves as technology editor for No-Till Farmer and managing editor of Strip-Till Farmer.

Contact: jzemlicka@lessitermedia.com

ARTICLES

Special Report: Growing the Workforce

Train to Retain Precision Talent: Mentor, Don’t Mandate

Having a defined onboarding process can forge trust between the manager and employee right away, and also define the role and initial responsibilities of a new precision specialist. Riesterer & Schnell, a 14-location John Deere dealer in Wisconsin, sets incremental objectives for new precision hires.
Within dealerships, some of the most impactful, and often toughest decisions come on the hiring side. This is especially true when hunting for precision talent.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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From the Desk of Jack Zemlicka

A Silver Lining on the Road to Recovery

We’ve all seen and heard about the widespread devastation caused by the recent hurricanes in the southern U.S. Images and stories covering the immediate impact was startling, but the aftermath is perhaps even more astonishing.
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Farm Equipment

Dealership Minds

The fifth installment of Farm Equipment’s Dealership Minds series, 9 staff members traveled to Kentucky to experience first-hand how a successful dealership — H&R Agri-Power — headquartered in the No. 1 ag county in Kentucky operates. 

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