Jack Zemlicka

Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.


Precision Farming Dealer Summit 2021 Recap

Manage the Minutia of a Precision Business to Achieve Measurable Growth

Whether rethinking precision priorities and protocols or setting definable performance goals, starting small, but thinking big is essential to expansion.

Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.

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2021 Precision Farming Dealer Summit

Powering Up Precision Productivity with Problem-Solving Peer Groups

Three members of an organically formed, but close-knit virtual precision management group share their top takeaways from the diverse dynamic at the 6th Precision Farming Dealer Summit.
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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Special Report: Growing the Workforce

Train to Retain Precision Talent: Mentor, Don’t Mandate

Having a defined onboarding process can forge trust between the manager and employee right away, and also define the role and initial responsibilities of a new precision specialist. Riesterer & Schnell, a 14-location John Deere dealer in Wisconsin, sets incremental objectives for new precision hires.
Within dealerships, some of the most impactful, and often toughest decisions come on the hiring side. This is especially true when hunting for precision talent.
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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Setting an Expiration Date for Used Equipment Inventory

How long is too long to hold onto a piece of used piece of farm machinery? This is a subjective question based on a dealership’s tolerance, patience and playbook for remarketing used equipment, says Scott Grundstad, director of sales for new and used equipment at Plains Ag in Williston, N.D.
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