Ask the Expert: Marketing

Farm Equipment's Ask the Expert: Marketing series is brought to you by Western Equipment Dealers Assn. (WEDA).

At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…


Jeff Bowman
Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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