Jeff Bowman

Jeff Bowman

About Jeff Bowman, Chief Experience Officer, Titan Machinery, Fargo, N.D.: With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer E-Business and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 times the growth in sales through online leads. Now serving on Titan Machinery’s executive team, Bowman leads the marketing efforts for the $1.2 billion operation that has 89 stores in the U.S. and 20 stores in Europe.

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