Jeff Bowman

Jeff Bowman

About Jeff Bowman, Chief Experience Officer, Titan Machinery, Fargo, N.D.: With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer E-Business and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 times the growth in sales through online leads. Now serving on Titan Machinery’s executive team, Bowman leads the marketing efforts for the $1.2 billion operation that has 89 stores in the U.S. and 20 stores in Europe.

ARTICLES

Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.
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Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
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