About Jeff Bowman, Chief Experience Officer, Titan Machinery, Fargo, N.D.: With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer E-Business and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 times the growth in sales through online leads. Now serving on Titan Machinery’s executive team, Bowman leads the marketing efforts for the $1.2 billion operation that has 89 stores in the U.S. and 20 stores in Europe.
With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at work and at home — it’s not always easy to find the time or the spirit.
Once you decide to own dealership growth, you’re realize quickly that you can’t do it all yourself. You need others at the dealership that you can partner closely with — and they may not necessarily be interested in partnering closely with you. But it must be done to be successful.
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Known as a proving ground and innovation showcase for consumer technology, the annual Consumer Electronics Show draws an international crowd seeking the latest in technological breakthroughs. John Deere established ag as a player at the the 2019 show and Joel Dawson, director, production and precision ag, explains the manufacturer's motivation and takeaways from the event.
Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.