Jeff Bowman

Jeff Bowman

About Jeff Bowman, Chief Experience Officer, Titan Machinery, West Fargo, N.D.: With 20 years of experience as a leader in driving business technology, Jeff Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Bowman spent 7 years at Caterpillar as the director of Customer E-Business and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. Now serving on Titan Machinery’s executive team, Bowman leads the marketing and digital efforts for the $1.3 billion operation with over 100 locations in the U.S. and Europe.

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Jeff Bowman
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High-Horsepower Marketing: It's About to Get Personal

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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Tackling the Tech Shortage

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