Jeff Bowman

#3. Brand Beyond the Iron: “Is Our Brand Presenting the Image You Want Across Thousands Upon Thousands of Interactions With Customers?”

By Jeff Bowman posted on September 22, 2018 | Posted in Department Management, Dealership Marketing

So, if you’ve bought in to #1 and #2, then a lot more customer touches can help get this growth done, right?

#5 Make Moments Core to Your Business

By Jeff Bowman posted on September 22, 2018 | Posted in Department Management, Dealership Marketing

There is a debate in organizations on whether marketing functions can be outsourced.

#4 Pull The Triggers: From Dirt to Decisions: Unearthing the Value

By Jeff Bowman posted on September 22, 2018 | Posted in Department Management, Dealership Marketing

So, you’ve done the branding work and are ready to align all the pieces of your demand funnel. What’s next?

#2 Build the Waterfall: Align Marketing, Sales & OEM from Top to Bottom

By Jeff Bowman posted on September 21, 2018 | Posted in Department Management, Dealership Marketing

Once you decide to own dealership growth, you’re realize quickly that you can’t do it all yourself. You need others at the dealership that you can partner closely with — and they may not necessarily be interested in partnering closely with you. But it must be done to be successful.

#1. Own Customer Growth: ‘Nobody is Better Suited to Drive the Growth Agenda Than the Head of Marketing.’

By Jeff Bowman posted on September 21, 2018 | Posted in Department Management, Dealership Marketing

How many of you have read the book by Scott Davis, The Shift? For 9 years now, it has been my inspiration in marketing.

Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.

By Jeff Bowman posted on September 21, 2018 | Posted in Department Management, Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.

Titan Machinery’s Tips for Owning Your Customers’ Experience

Using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.

By Jeff Bowman posted on December 18, 2017 | Posted in Best Practices, Dealership Marketing

Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.

Articles by Jeff Bowman

#3. Brand Beyond the Iron: “Is Our Brand Presenting the Image You Want Across Thousands Upon Thousands of Interactions With Customers?”

#5 Make Moments Core to Your Business

#4 Pull The Triggers: From Dirt to Decisions: Unearthing the Value

#2 Build the Waterfall: Align Marketing, Sales & OEM from Top to Bottom

#1. Own Customer Growth: ‘Nobody is Better Suited to Drive the Growth Agenda Than the Head of Marketing.’

Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Titan Machinery’s Tips for Owning Your Customers’ Experience

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