Farm Equipment's Ask the Expert: Marketing series is brought to you by Western Equipment Dealers Assn. (WEDA). At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more… https://www.farm-equipment.com/rss en-us A few readers have asked how Customer Lifetime Value (CLV or LTV) can be used to help drive profitable growth. http://www.farm-equipment.com/blogs/6/post/17114 Thu, 20 Jun 2019 00:01:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/17114-customer-lifetime-value-a-stairstep-approach-to-growing-profitably Jeff-Bowman.png CRM (and its use for both marketing and sales) is only as good as how committed the entire sales and marketing teams are at entering notes, activities, conversations, inquiries ... How do you measure and hold accountable throughout the organization? What are consequences of not doing it? http://www.farm-equipment.com/blogs/6/post/16916 Fri, 03 May 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/16916-how-dealers-can-hold-sales-marketing-accountable-on-crm-usage Jeff-Bowman.png As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging. http://www.farm-equipment.com/blogs/6/post/16905 Fri, 26 Apr 2019 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/16905-high-horsepower-marketing-its-about-to-get-personal Jeff-Bowman.png Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online. http://www.farm-equipment.com/blogs/6/post/16794 Thu, 21 Mar 2019 00:01:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/16794-your-dealership-website5-big-things-are-you-getting-them-right Jeff-Bowman.png