Mike Wiles

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.

ARTICLES

Ag Equipment Entrepreneurs

Kinze Manufacturing’s Long Road to ‘Disruptive Innovation’ in the Farm Equipment Industry

Now in its 2nd generation, Kinze Manufacturing’s father-daughter team discuss challenge and triumph, and their aim to innovate with new products dealers want to sell and farmers want to buy.
Kinze Manufacturing started in 1965 when Jon Kinzenbaw, a 21-year old farm boy from Victor, Iowa, opened a welding shop.
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Ag Equipment Entrepreneurs

Osmundson Works to Make OEM Implements Better

Doug Bruce shares how Osmundson evolved over the past 116 years to become a key supplier of blades & coulters for agriculture’s OEMs.
Osmundson Manufacturing Co. has carved a global niche in the equipment business by forming ground-engaging tillage parts from raw steel in its Perry, Iowa, facility.
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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Ag Equipment Entrepreneurs

For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
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Dealer Operations Report

Stretching Your Reach With Digital Marketing Tools

Reps from 6 digital marketing platforms discuss how technology is improving how dealers market used equipment in a digital world.
Never have more tools been available to accurately value and sell used equipment while farmers’ online shopping habits continue to grow at a rapid pace. At the 2017 Dealership Minds Summit, five representatives of six marketing entities shared successful techniques that their clients are using to increase used inventory turns.
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