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Mike Wiles

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.
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ARTICLES

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Ag Equipment Entrepreneurs

Vermeer Brings Innovation to Products & Management Style

Now with the third generation in leadership roles, Vermeer Corp. carries on founder Gary Vermeer’s passion for continuous improvement.
By Mike Wiles posted on August 23, 2019 | Posted in Manufacturer News
Vermeer Corp.’s history of product development has impacted two different industries. In agriculture, it literally revolutionized hay production with the introduction of the first large round baler, the product for which it’s most widely known.
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Ag Equipment Entrepreneurs

Al Myers Paves a Path as Precision Farming Pioneer

Al Myers, founder and president of Ag Leader, moonlighted his way into building a global precision farming company.
By Mike Wiles posted on August 9, 2019 | Posted in Precision Ag Sales & Service, Manufacturer News
It’s hard to pinpoint exactly when precision agriculture began, but a significant event occurred just over 25 years ago: a new invention enabled farmers to utilize technology to find substantial yield variations in different sections of their fields.
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Ag Equipment Entrepreneurs

Worksaver’s Winding Path to Success

Tom Burenga and son Tim Burenga have built Worksaver into a diversified shortline manufacturer after making tough decision to give up 50% of its business.
By Mike Wiles posted on July 1, 2019 | Posted in Product Innovations & Introductions, Niche Equipment Markets, Manufacturer News
When Worksaver Inc. first entered the equipment business, its focus was much different than it is today. After building implements and attachments under its own brand and for farm and home stores, a decade ago it abandoned the latter market and sacrificed 50% of its business to pursue a more lucrative niche.
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Ag Equipment Entrepreneurs

Kinze Manufacturing’s Long Road to ‘Disruptive Innovation’ in the Farm Equipment Industry

Now in its 2nd generation, Kinze Manufacturing’s father-daughter team discuss challenge and triumph, and their aim to innovate with new products dealers want to sell and farmers want to buy.
By Mike Wiles posted on May 14, 2019 | Posted in Product Innovations & Introductions, Manufacturer News
Kinze Manufacturing started in 1965 when Jon Kinzenbaw, a 21-year old farm boy from Victor, Iowa, opened a welding shop.
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Ag Equipment Entrepreneurs

Osmundson Works to Make OEM Implements Better

Doug Bruce shares how Osmundson evolved over the past 116 years to become a key supplier of blades & coulters for agriculture’s OEMs.
By Mike Wiles posted on April 1, 2019 | Posted in Manufacturer News
Osmundson Manufacturing Co. has carved a global niche in the equipment business by forming ground-engaging tillage parts from raw steel in its Perry, Iowa, facility.
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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
By Mike Wiles posted on January 30, 2019 | Posted in Niche Equipment Markets, Manufacturer News
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Ag Equipment Entrepreneurs

For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.
By Mike Wiles posted on December 21, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
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