Mike Wiles

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.

ARTICLES

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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For Landoll Corp. Diversifying Breeds Quality

Don Landoll has built a world-class company from humble beginnings by setting attainable goals, meeting them and then continuously setting new goals.
Landoll Corp. is a unique success story in American manufacturing. Their portfolio of products includes heavy trailers for the towing and recovery industry, aircraft de-icers for the military and Swingmast forklifts for warehouse applications, but their foundation is agricultural equipment. Founder Don Landoll’s success is the result of seizing every opportunity to turn metal into finished products, regardless of the end use, while leveraging diversity in the product portfolio as a way to spread risk and acquire the latest in manufacturing equipment and technology.
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Dealer Operations Report

Stretching Your Reach With Digital Marketing Tools

Reps from 6 digital marketing platforms discuss how technology is improving how dealers market used equipment in a digital world.
Never have more tools been available to accurately value and sell used equipment while farmers’ online shopping habits continue to grow at a rapid pace. At the 2017 Dealership Minds Summit, five representatives of six marketing entities shared successful techniques that their clients are using to increase used inventory turns.
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Dealer Operations Report

Used Farm Equipment Digital Marketing Proven Practices / Expert Techniques

Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
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Are You Playing Football or Baseball With Your Trades?

Forrester Equipment & Butler Machinery share their approaches to bringing discipline into the valuation process for used machinery.
Every dealership has its own unique way of dealing with trades. Some are aggressively pursuing acquisition of used equipment, viewing it as a profit source, and dealing in high volumes. That tendency usually goes with being in a non-row-crop area with smaller equipment and less risk of making mistakes.
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Sponsored Content: Success in Shortline Machinery

5 Secrets to Being Named Most Valuable Player as a Rookie

Corner Equipment has achieved sales success through thinking outside the box and fostering relationships
Fans know that all major sports have a most valuable player award coveted by everyone in the game. It is extremely rare when a rookie wins that award, but this is what occurred when Corner Equipment, in East Carroll, Man., was named the recipient of Versatile’s 2016 “Sales Performance Leader — Canada” award after approximately 12 months of representing the product line.
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Sponsored Content: Successful Equipment Remarketing Strategies

Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within <em>Farm Equipment’s</em> Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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