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Articles by Gregg Wartgow

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Niche Equipment Markets

Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
By Gregg Wartgow posted on March 14, 2024 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Aftermarket upgrades give growers an opportunity to turn their existing equipment into high-tech precision agriculture machinery. For the industry to build broader adoption, dealers must play a pivotal role.
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Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
By Gregg Wartgow posted on February 28, 2024 | Posted in Niche Equipment Markets
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
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Niche Equipment Markets

How to Sell: High-Speed Tillage

A good demo is the key, and that requires good upfront planning so the customer can see how a highly versatile high-speed disc can help meet their specific wants and needs
By Gregg Wartgow posted on January 31, 2024 | Posted in Niche Equipment Markets
Is it true? Is there such a thing as a piece of equipment that actually sells itself? According to several dealers who are having success with high-speed tillage, this is about as close as it can get.
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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.
By Gregg Wartgow posted on March 5, 2022 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


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2021 Rural Lifestyle Dealer Business Trends & Outlook

Rural Lifestyle Dealers’ Optimism Remains Strong

Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
By Gregg Wartgow posted on January 27, 2021 | Posted in Data & Forecasts
Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.
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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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