Articles by Gregg Wartgow

How-to-Sell-Organic-Equipment.jpg
Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
Read More
Niche Equipment Markets

How to Sell: High-Speed Tillage

A good demo is the key, and that requires good upfront planning so the customer can see how a highly versatile high-speed disc can help meet their specific wants and needs
Is it true? Is there such a thing as a piece of equipment that actually sells itself? According to several dealers who are having success with high-speed tillage, this is about as close as it can get.
Read More
RLD-Outlooks_FE_0322_opening-art.jpg
2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


Read More
rural market optimism
2021 Rural Lifestyle Dealer Business Trends & Outlook

Rural Lifestyle Dealers’ Optimism Remains Strong

Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.
Read More

Top Articles

Current Issue

Cover_FE_0725_BookWithPages_Curl_art.png

Farm Equipment

2025 Dealership of the Year

  • Mazergroup - Large Operation
  • Lowe & Young - Small Operation 
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings