Precision Ag Sales & Service

360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment

Mon, 08 Jun 2026 14:00:00 -0400

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

High Input Costs Keep Farmer Sentiment Down

kschmidt@lessitermedia.com — Mon, 08 Jun 2026 08:00:00 -0400

Farmer sentiment dropped again in May, with the Purdue University-CME Group Ag Economy Barometer Index dropping 2 points to 119.

Dealers Forecasting 2026 Sales Revenue Down 4%

kschmidt@lessitermedia.com — Sun, 07 Jun 2026 08:00:00 -0400

According to the latest Dealer Sentiments survey, dealers sales forecast for 2026 improved month-over-month. Dealers are expecting sales to be down 4% year-over-year, an improvement from the month before when they were forecasting a 7% decline.

Thinking Outside the Box to Implement Precision Tech in Challenging Fields

nnewman@lessitermedia.com — Sat, 06 Jun 2026 08:00:00 -0400

I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.

Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency & Profitability

Tue, 26 May 2026 15:00:00 -0400

Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.

24-Store Deere Dealer Goes All in on AI & Data Analytics

nnewman@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

Stotz Equipment embraces AI as a tool to boost efficiency & customer service across precision & data analytics departments

SkimTurf™ Management & Stotz Equipment Collaboration to Advance Precision Turf Management Across Southwest U.S.

Wed, 20 May 2026 00:00:00 -0400

Through this collaboration, Stotz Equipment will help distribute the SkimTurf™ platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.

24-Store Deere Dealer Shares How It’s Implementing AI

nnewman@lessitermedia.com — Sun, 10 May 2026 08:00:00 -0400

From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment.

Vi by visorPRO Launches AI-Powered Story Writing Assistant

Mon, 20 Apr 2026 00:00:00 -0400

The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.

Telling the Story of a Dealership, One Video at a Time

nnewman@lessitermedia.com — Mon, 13 Apr 2026 00:00:00 -0400

Bane-Welker marketing team goes behind the scenes with employees & customers

Engineers Put Competition Aside to Test Interoperability at Spring Plugfest

nnewman@lessitermedia.com — Wed, 08 Apr 2026 00:00:00 -0400

High Speed ISOBUS Discovery Station paves clearer pathway to autonomy.

[Video] Why There’s ‘No Going Back’ with AI in Ag

nnewman@lessitermedia.com — Wed, 01 Apr 2026 08:00:00 -0400

Jeremy Groeteke, global head of IT and digital strategy at Syngenta, breaks down some of the latest trends with AI in agriculture and shares key takeaways from his presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.

[Video] Talking Precision Tech Trends with AGCO Ventures’ Alex Russomagno

nnewman@lessitermedia.com — Tue, 31 Mar 2026 08:00:00 -0400

We catch up with Alex Russomagno, senior manager, AGCO Ventures, for some key precision takeaways from her presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.

[Video] Ballweg Implement Precision Team Prepares for Spring

kschmidt@lessitermedia.com — Tue, 31 Mar 2026 06:00:00 -0400

Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.

AI in the Spotlight at FEMA Supply Summit & Showcase

nnewman@lessitermedia.com — Mon, 30 Mar 2026 14:00:00 -0400

I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.

Ecorobotix Invests $50 Million to Flagship Precision Spraying Tech to U.S.

Wed, 25 Mar 2026 00:00:00 -0400

Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas

Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery

mlessiter@lesspub.com — Fri, 20 Mar 2026 01:00:00 -0400

A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.

No-Tillers Report Planting Soybeans in Narrower Widths, Equipment Purchase Plans Decline

Fri, 13 Mar 2026 00:00:00 -0400

When it comes to planting trends in 2025, no-tillers stayed fairly consistent with their corn but made some changes to their soybeans, according to the 2026 No-Till Farmer Benchmark Report.

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 03 Mar 2026 00:00:00 -0500

Carbon Robotics machines update global system each time they go to the field, boosting data in the machine-learning library which currently holds images of150 million plants

How to Maximize the Impact of Customer Clinics

nnewman@lessitermedia.com — Tue, 03 Mar 2026 00:00:00 -0500

Three dealers share advice on pre-clinic marketing, educational programs & virtual opportunities to engage customers & build long-term relationships

Practical Tech Series, Part 2: Smart Specs on the Farm

nnewman@lessitermedia.com — Thu, 26 Feb 2026 15:00:00 -0500

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

nnewman@lessitermedia.com — Mon, 23 Feb 2026 12:00:00 -0500

Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.

[Video] Beck’s Hybrids SeedIQ Delivers Practical Farm Research Insights

nnewman@lessitermedia.com — Mon, 16 Feb 2026 07:00:00 -0500

Janelle Mauck from Beck’s Hybrids conducts a live demo of the new SeedIQ platform at the 2026 National Farm Machinery Show in Louisville, Ky.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 15:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

On-the-Job Training Paves Way for Successful Precision Careers

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

Trevor Balthazor hits the ground running as digital specialist for Deere dealer after cutting his teeth as an intern

Dealers Report Improved Precision Sales & Service Numbers in 2025

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to Precision Farming Dealer Benchmark Study

Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

Minster, Ohio-based dealership focuses on the ‘little things’ while keeping up with rapidly evolving precision technology

Sold-Out Crowd Gathers for the 2026 Precision Farming Dealer Summit

Thu, 05 Feb 2026 00:00:00 -0500

Technology Editor Noah Newman noted during opening remarks that while no one has all the answers, attendees would hear a lot of different takes and insights entirely geared towards helping run a more profitable precision business.

Precision Planting Reveals 3 New Products at PTx Winter Conference

Wed, 21 Jan 2026 05:00:00 -0500

Precision Planting brand revealed new products for both planting and spraying at the PTx Winter Conference at the company’s headquarters in Tremont.

Service & Education Key to Most Valuable Precision Dealer’s Success

nnewman@lessitermedia.com — Sat, 27 Dec 2025 07:00:00 -0500

I recently paid a visit to Precision Agri Services in Minster, Ohio, Precision Farming Dealer’s Most Valuable Dealership award recipient for 2026. The longtime Precision Planting dealer had a big year — adding Horsch equipment and new PTx Trimble tech to their arsenal.