Precision Ag Sales & Service

NorthBuilt Signs On as Title Sponsor for 2027 Precision Farming Dealer Summit

Tue, 06 Oct 2026 15:36:01 -0400

NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026.

Up-to-the-Minute Used Machinery Trends Data & Analysis for Precision Dealers

nnewman@lessitermedia.com — Tue, 06 Oct 2026 15:18:00 -0400

Andy Campbell, Director of Insights, Tractor Zoom, walks dealers through the latest signals his group is noticing in the values of farm machinery and key implements.

Efficiency: No Longer Optional

mlessiter@lesspub.com — Tue, 06 Oct 2026 15:00:00 -0400

Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.

Your Roadmap to a More Profitable Precision Dealership

nnewman@lessitermedia.com — Fri, 02 Oct 2026 12:50:53 -0400

Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

Granit Parts & DigiFarm Sign On as Title Sponsors for 2027 Precision Farming Dealer Summit

Tue, 29 Sep 2026 10:14:10 -0400

Precision Farming Dealer is proud to announce Granit Parts and DigiFarm have signed on as Title Sponsors for the 2027 Precision Farming Dealer Summit.

Are You Ready for the Changes that Could Come with a Move to Autonomy?

kschmidt@lessitermedia.com — Thu, 24 Sep 2026 00:00:00 -0400

While it’s not what dealers want to hear, Quint Pottinger says, he plans on shifting to smaller equipment that can run autonomously 24/7 (or at least close to it) on his Kentucky farm.

[Video] New Holland’s ForageCam Uses AI-Powered Vision to Analyze Chopped Corn Flow

nnewman@lessitermedia.com — Mon, 14 Sep 2026 08:00:00 -0400

At the 2026 Farm Progress Show, New Holland debuted ForageCam, which allows producers and operators to view real-time kernel processing scores and make adjustments to meet desired forage quality.

Fendt Focuses on North American Growth

kschmidt@lessitermedia.com — Mon, 14 Sep 2026 08:00:00 -0400

During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.

Over 260 Dealers Invest in New Precision Spraying Technology

nnewman@lessitermedia.com — Sun, 13 Sep 2026 08:00:00 -0400

We got an up-close look at AgZen’s RealCoverage precision spraying technology at the Farm Progress Show last week in Boone, Iowa.

Basic Software Signs On as Title Sponsor for 2027 Precision Farming Dealer Summit

Fri, 11 Sep 2026 12:09:43 -0400

Basic Software has signed on as a Title Sponsor for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.

[Video] New Holland RS1 Guidance Kit Provides Retrofit Option for 35-Year-Old Tractors

nnewman@lessitermedia.com — Thu, 10 Sep 2026 08:00:00 -0400

Brad Littlefield, precision product marketing, New Holland, checks in from the 2026 Farm Progress Show with a look at a 1993 tractor that’s been retrofitted with New Holland’s Intelliview IV Plus RS1 Guidance Kit.

Vi by visorPRO Launches Dealer Knowledge Portal to Capture Dealer-Developed Fixes, Parts Lists & More

Wed, 09 Sep 2026 14:00:00 -0400

Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the Dealer Knowledge Portal, a new feature that allows dealers to upload their own internal resources into Vi.

[Video] Carbon Robotics Launches Autonomous Implement Technology

nnewman@lessitermedia.com — Tue, 08 Sep 2026 08:00:00 -0400

Carbon Robotics announced the launch of its Carbon Autonomy Ready program. Great Plains Manufacturing, a leading manufacturer of seeding and soil management equipment, joins the program as the first member.

5 Big Precision Technology Takeaways from 2026 Farm Progress Show

nnewman@lessitermedia.com — Sat, 05 Sep 2026 00:00:00 -0400

I just got back from the 2026 Farm Progress Show in Boone, Iowa, where precision technology was hotter than the 100-degree heat indexes during the 3-day event.

[Video] Ag Leader Announces New API Interface with RightSpot

dfoster@lessitermedia.com — Fri, 04 Sep 2026 08:00:00 -0400

Ag Leader introduces new API interface integrating their RightSpot camera system with nozzle control.

Deere Reports Growth in See & Spray & Planter Technology Adoption

kschmidt@lessitermedia.com — Mon, 31 Aug 2026 08:00:00 -0400

Customers are using John Deere’s See & Spray technology on significantly more acres year-over-year, Deanna Kovar, president of Worldwide Ag & Turf Division, said during Deere's Q3 earnings call on August 20.

Precision Dealers Discuss How to Quantify a Successful Customer Clinic

nnewman@lessitermedia.com — Sun, 30 Aug 2026 08:00:00 -0400

In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers.

And We're off ... to the Farm Progress Show!

nnewman@lessitermedia.com — Sat, 29 Aug 2026 00:00:00 -0400

We have a long list of new products, research and companies we’re planning to get the scoop on. We’ll do our best to report on everything, but if you can’t make it, is there anything you’d like us to cover?

The Human Advantage: Coaching Leaders for a Future Powered By AI

Wed, 26 Aug 2026 00:00:00 -0400

The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.

Gregg Sauder: Ag Tech Legacy from Precision Planting to 360

nnewman@lessitermedia.com — Tue, 25 Aug 2026 00:00:00 -0400

Gregg Sauder could’ve been relaxing on a beach somewhere after selling Precision Planting to Monsanto for $250 million in 2012. But that’s just not in his DNA.

360 Names Brandon Rinkenberger Chief Executive Officer

Wed, 19 Aug 2026 00:00:00 -0400

"My family believes now is the right time to strengthen our leadership for the exciting future ahead of us," says Gregg Sauder, founder of 360. "Brandon will lead 360's day-to-day operations with my full support. I'll stay closely involved, spending my time where I can add the most value."

3 Big Lessons Learned from the Journey of a Legendary Innovator

nnewman@lessitermedia.com — Tue, 18 Aug 2026 12:00:00 -0400

Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.

Precision Technology Showcased at Bayer Crop Science Research Farm

nnewman@lessitermedia.com — Tue, 11 Aug 2026 08:00:00 -0400

We're kicking off the program here with Josh Dukeman, farm manager for the Bayer Crop Science Research Farm.

How 3 Precision Specialists Go the Extra Mile to Achieve Greatness

nnewman@lessitermedia.com — Thu, 23 Jul 2026 00:00:00 -0400

From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.

Sabanto Takes Autonomy ‘Leap’ With Bayer Investment

nnewman@lessitermedia.com — Thu, 16 Jul 2026 00:00:00 -0400

Craig Rupp says the investment from Leaps by Bayer validates the direction Sabanto is headed and adds credibility to its product, marking a shift from asking “if” autonomy will work in agriculture to asking “when” it will be widely available.

[Video] Ballweg Implement Works with Customers to Explain Used Equipment Market