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    <title>Precision Ag Sales &amp; Service</title>
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      <title>[Video] Ballweg Implement Works with Customers to Explain Used Equipment Market</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement staff works closely with its customers to explain trade-values and used equipment inventory.]]>
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      <guid>http://www.farm-equipment.com/articles/25467</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
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      <title>[Video] Managing Customer &amp; Employee Emotions with Clear Speak</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.</description>
      <content:encoded>
        <![CDATA[For Ballweg Implement owner Tom Ballweg, respect is a nonnegotiable. That goes for customers as well as employees.]]>
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      <guid>http://www.farm-equipment.com/articles/25466</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25466-video-managing-customer-and-employee-emotions-with-clear-speak</link>
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      <title>[Video] Wet Spring Boosts Parts Business for Ballweg Implement</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg explains how the wet spring in 2026 contributed to parts sales for the Wisconsin John Deere dealership. He says the longer customers take preparing to go into the field, the more parts they buy because they have time to get their equipment ready to plant.]]>
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      <guid>http://www.farm-equipment.com/articles/25465</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25465-video-wet-spring-boosts-parts-business-for-ballweg-implement</link>
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      <title>[Video] Ballweg Implement Finds Success with Equipment Demos</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement owner Tom Ballweg shares the benefits and challenges he's found with demoing equipments.]]>
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      <guid>http://www.farm-equipment.com/articles/25464</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25464-video-ballweg-implement-finds-success-with-equipment-demos</link>
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      <title>[Video] Ballweg Implement's Precision Team Tackles Busy Season</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.</description>
      <content:encoded>
        <![CDATA[Sheila Jaeckel, Ballweg Implement precision ag consultant, shares how the John Deere dealership's 2-person precision team balances calls during the busy season. Customers have their direct numbers, and the team has a goal of getting back to any missed calls within an hour.]]>
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      <guid>http://www.farm-equipment.com/articles/25463</guid>
      <pubDate>Thu, 09 Jul 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25463-video-ballweg-implements-precision-team-tackles-busy-season</link>
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      <title>Ag Autonomy’s ‘State of the State’</title>
      <description>Four distinct paths to autonomy are emerging, each one with different winners, timing &amp; challenges</description>
      <content:encoded>
        <![CDATA[<p>Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges &nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25448</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25448-ag-autonomys-state-of-the-state</link>
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        <media:title type="plain">Chris-Hunsaker-Ag Autonomy’s State of the State.jpg</media:title>
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      <title>OEM Leaders Share Roadmap for Precision Growth</title>
      <author>nnewman@lessitermedia.com</author>
      <description>AGCO, CNH &amp; Kubota leaders reveal insights on dealer development, key adoption trends &amp; autonomy outlook</description>
      <content:encoded>
        <![CDATA[<p>AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25447</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25447-oem-leaders-share-roadmap-for-precision-growth</link>
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        <media:description type="plain">Joe Michaels, Nathan Greuel and Jake Ridenour (pictured l-r) answer questions from their dealers during the 2026 Precision Farming Dealer Summit. Jeff Lazewski </media:description>
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    <item>
      <title>Getting Creative with Precision Technology in the Desert</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations</description>
      <content:encoded>
        <![CDATA[<p>Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25446</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25446-getting-creative-with-precision-technology-in-the-desert</link>
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        <media:title type="plain">DITC-Stotz Equipmen-1.jpg</media:title>
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      <title>DataPoint: Impact Iran Conflict Will Have on Farm Net Income</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to the latest Dealer Sentiments report, dealers say price contribution was up about 1.5% year-over-year compared to up about 1% the month prior.</description>
      <content:encoded>
        <![CDATA[According to the latest Dealer Sentiments report, dealers say price contribution was up about 1.5% year-over-year compared to up about 1% the month prior.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25407</guid>
      <pubDate>Wed, 24 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25407-datapoint-impact-iran-conflict-will-have-on-farm-net-income</link>
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    </item>
    <item>
      <title>Dealers Report Pricing Up 1.5% vs. Last Year</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to the latest Dealer Sentiments report, dealers say price contribution was up about 1.5% year-over-year compared to up about 1% the month prior.</description>
      <content:encoded>
        <![CDATA[According to the latest Dealer Sentiments report, dealers say price contribution was up about 1.5% year-over-year compared to up about 1% the month prior.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25406</guid>
      <pubDate>Tue, 23 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25406-dealers-report-pricing-up-15-vs-last-year</link>
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        <media:title type="plain">Dealers Report Pricing Up 1.5% vs. Last Year.jpg</media:title>
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    </item>
    <item>
      <title>Number of Big Dealers Drops in 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>As consolidation continues to impact the ag equipment industry, the number of big dealers in North America dropped again for the 4th year in a row in 2026.</description>
      <content:encoded>
        <![CDATA[As consolidation continues to impact the ag equipment industry, the number of big dealers in North America dropped again for the 4th year in a row in 2026.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25405</guid>
      <pubDate>Mon, 22 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25405-number-of-big-dealers-drops-in-2026</link>
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    </item>
    <item>
      <title>Dealers Gather for Inaugural AI Workshop &amp; Networking Event</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Leaders from AgRevolution, Agriteer, Young’s Equipment, LoneStar Ag, KanEquip and more gathered in Rosemont, Ill., for the inaugural ViNE Event, hosted by the Vi by visorPRO team.</description>
      <content:encoded>
        <![CDATA[Leaders from AgRevolution, Agriteer, Young’s Equipment, LoneStar Ag, KanEquip and more gathered in Rosemont, Ill., for the inaugural ViNE Event, hosted by the Vi by visorPRO team.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25404</guid>
      <pubDate>Sun, 21 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25404-dealers-gather-for-inaugural-ai-workshop-and-networking-event</link>
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    </item>
    <item>
      <title>Compeer Financial Teams Up with PepsiCo on Strip-Till Equipment Financing</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>On June 11, Compeer Financial announced it was teaming up with PepsiCo and other industry partners to offer a pilot leasing program for strip-till equipment, helping offset upfront financial costs for farmers implementing soil conservation practices on their farms.</description>
      <content:encoded>
        <![CDATA[On June 11, <a href="https://edge.prnewswire.com/c/link/?t=0&l=en&o=4708600-1&h=2849405381&u=https%3A%2F%2Fwww.compeer.com%2F&a=Compeer+Financial" id rel="noopener noreferrer" target="_blank">Compeer Financial</a> announced it was teaming up with PepsiCo and other industry partners to offer a pilot leasing program for strip-till equipment, helping offset upfront financial costs for farmers implementing soil conservation practices on their farms.
]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25403</guid>
      <pubDate>Sat, 20 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25403-compeer-financial-teams-up-with-pepsico-on-strip-till-equipment-financing</link>
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    <item>
      <title>Brilliant Harvest Launches New Podcast for Equipment Dealership Leaders </title>
      <description>Each episode of Built on Iron features conversations with dealership leaders navigating the real pressures of running a modern equipment business, staffing shortages, rising customer expectations, and a rapidly evolving technology landscape.</description>
      <content:encoded>
        <![CDATA[Each episode of Built on Iron features conversations with dealership leaders navigating the real pressures of running a modern equipment business, staffing shortages, rising customer expectations, and a rapidly evolving technology landscape.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25390</guid>
      <pubDate>Tue, 16 Jun 2026 12:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25390-brilliant-harvest-launches-new-podcast-for-equipment-dealership-leaders</link>
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        <media:title type="plain">Built On Iron Cover.jpg</media:title>
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    </item>
    <item>
      <title>360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment </title>
      <description>After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.</description>
      <content:encoded>
        <![CDATA[<p>After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25378</guid>
      <pubDate>Mon, 08 Jun 2026 14:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25378-360-yield-center-splits-into-two-brands-360-rain-for-adaptive-application-360-yield-for-retrofit-equipment</link>
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    </item>
    <item>
      <title>High Input Costs Keep Farmer Sentiment Down</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Farmer sentiment dropped again in May, with the Purdue University-CME Group Ag Economy Barometer Index dropping 2 points to 119.</description>
      <content:encoded>
        <![CDATA[Farmer sentiment dropped again in May, with the Purdue University-CME Group Ag Economy Barometer Index dropping 2 points to 119.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25371</guid>
      <pubDate>Mon, 08 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25371-high-input-costs-keep-farmer-sentiment-down</link>
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      </media:content>
    </item>
    <item>
      <title>Dealers Forecasting 2026 Sales Revenue Down 4%</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to the latest Dealer Sentiments survey, dealers sales forecast for 2026 improved month-over-month. Dealers are expecting sales to be down 4% year-over-year, an improvement from the month before when they were forecasting a 7% decline.</description>
      <content:encoded>
        <![CDATA[According to the latest Dealer Sentiments survey, dealers sales forecast for 2026 improved month-over-month. Dealers are expecting sales to be down 4% year-over-year, an improvement from the month before when they were forecasting a 7% decline. 
]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25370</guid>
      <pubDate>Sun, 07 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25370-dealers-forecasting-2026-sales-revenue-down-4</link>
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    <item>
      <title>Thinking Outside the Box to Implement Precision Tech in Challenging Fields</title>
      <author>nnewman@lessitermedia.com</author>
      <description>I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.</description>
      <content:encoded>
        <![CDATA[I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz. It was interesting to see how creative Nordenberg and his team are when it comes to helping farmers use precision technology in unique environments.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25369</guid>
      <pubDate>Sat, 06 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25369-thinking-outside-the-box-to-implement-precision-tech-in-challenging-fields</link>
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    <item>
      <title>Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency &amp; Profitability</title>
      <description>Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.</description>
      <content:encoded>
        <![CDATA[Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25348</guid>
      <pubDate>Tue, 26 May 2026 15:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25348-vi-by-visorpro-unveils-vi-30-next-generation-ai-powering-dealership-efficiency-and-profitability</link>
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    <item>
      <title>24-Store Deere Dealer Goes All in on AI &amp; Data Analytics</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Stotz Equipment embraces AI as a tool to boost efficiency &amp; customer service across precision &amp; data analytics departments</description>
      <content:encoded>
        <![CDATA[<p>Stotz Equipment embraces AI as a tool to boost efficiency & customer service across precision & data analytics departments</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25332</guid>
      <pubDate>Thu, 21 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25332-24-store-deere-dealer-goes-all-in-on-ai-and-data-analytics</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/June/Layne-Richins-chief-technology-officer-for-Stotz-Equipment.webp?t=1781742208" type="image/jpeg" medium="image" fileSize="105725">
        <media:title type="plain">Layne-Richins-chief-technology-officer-for-Stotz-Equipment.jpg</media:title>
        <media:description type="plain">Layne Richins, who worked his way up from technician to chief technology officer for Stotz Equipment, and his team use data analytics to help customers get the most out of their equipment. Farm Equipment </media:description>
      </media:content>
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    <item>
      <title>SkimTurf™ Management &amp; Stotz Equipment Collaboration to Advance Precision Turf Management Across Southwest U.S.</title>
      <description>Through this collaboration, Stotz Equipment will help distribute the SkimTurf™ platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</description>
      <content:encoded>
        <![CDATA[<p>Through this collaboration, Stotz Equipment will help distribute the SkimTurf™ platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25323</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25323-skimturf-management-and-stotz-equipment-collaboration-to-advance-precision-turf-management-across-southwest-us</link>
    </item>
    <item>
      <title>24-Store Deere Dealer Shares How It’s Implementing AI</title>
      <author>nnewman@lessitermedia.com</author>
      <description>From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment.</description>
      <content:encoded>
        <![CDATA[From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25303</guid>
      <pubDate>Sun, 10 May 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25303-24-store-deere-dealer-shares-how-its-implementing-ai</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/05-08-2026/24-Store-Deere-Dealer-Shares-How-Its-Implementing-AI.webp?t=1778965870" type="image/png" medium="image" fileSize="504891">
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      </media:content>
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    <item>
      <title>Vi by visorPRO Launches AI-Powered Story Writing Assistant</title>
      <description>The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.</description>
      <content:encoded>
        <![CDATA[<p>The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25221</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25221-vi-by-visorpro-launches-ai-powered-story-writing-assistant</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/byvisorpro.webp?t=1780616847" type="image/png" medium="image" fileSize="120659">
        <media:title type="plain">byvisorpro.png</media:title>
      </media:content>
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    <item>
      <title>Telling the Story of a Dealership, One Video at a Time</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Bane-Welker marketing team goes behind the scenes with employees &amp; customers</description>
      <content:encoded>
        <![CDATA[<p>Bane-Welker marketing team goes behind the scenes with employees & customers</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25203</guid>
      <pubDate>Mon, 13 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25203-telling-the-story-of-adealership-one-video-at-a-time</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/AprilMay/Bane-Welker-1.webp?t=1775858664" type="image/jpeg" medium="image" fileSize="101745">
        <media:title type="plain">Bane-Welker-1.jpg</media:title>
        <media:description type="plain">Bane-Welker salesperson Jerrod Thomas makes a cameo in Lindsay Yeager’s 5-part video feature on local peppermint farmer Dan Gumz. Bane-Welker</media:description>
      </media:content>
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      <title>Engineers Put Competition Aside to Test Interoperability at Spring Plugfest</title>
      <author>nnewman@lessitermedia.com</author>
      <description>High Speed ISOBUS Discovery Station paves clearer pathway to autonomy.</description>
      <content:encoded>
        <![CDATA[<p>High Speed ISOBUS Discovery Station paves clearer pathway to autonomy.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25188</guid>
      <pubDate>Wed, 08 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25188-engineers-put-competition-aside-to-test-interoperability-at-spring-plugfest</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/AprilMay/Plug-Fest_FE_0426_1.webp?t=1775685087" type="image/jpeg" medium="image" fileSize="186204">
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        <media:description type="plain">Software engineers from over 20 competing manufacturing companies had 45 minutes at each station to test interoperability across machines and platforms. Noah Newman</media:description>
      </media:content>
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      <title>[Video] Why There’s ‘No Going Back’ with AI in Ag</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jeremy Groeteke, global head of IT and digital strategy at Syngenta, breaks down some of the latest trends with AI in agriculture and shares key takeaways from his presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.</description>
      <content:encoded>
        <![CDATA[Jeremy Groeteke, global head of IT and digital strategy at Syngenta, breaks down some of the latest trends with AI in agriculture and shares key takeaways from his presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25155</guid>
      <pubDate>Wed, 01 Apr 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25155-video-why-theres-no-going-back-with-ai-in-ag</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/03/31/Why-Theres-No-Going-Back-with-AI-in-Ag.webp?t=1774985186" type="image/png" medium="image" fileSize="685640">
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      </media:content>
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      <title>[Video] Talking Precision Tech Trends with AGCO Ventures’ Alex Russomagno</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We catch up with Alex Russomagno, senior manager, AGCO Ventures, for some key precision takeaways from her presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.</description>
      <content:encoded>
        <![CDATA[We catch up with Alex Russomagno, senior manager, AGCO Ventures, for some key precision takeaways from her presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25154</guid>
      <pubDate>Tue, 31 Mar 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25154-video-talking-precision-tech-trends-with-agco-ventures-alex-russomagno</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/03/31/Talking-Precision-Tech-Trends-with-AGCO-Ventures-Alex-Russomagno.webp?t=1774984532" type="image/png" medium="image" fileSize="716368">
        <media:title type="plain">Talking-Precision-Tech-Trends-with-AGCO-Ventures’-Alex-Russomagno.png</media:title>
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      <title>[Video] Ballweg Implement Precision Team Prepares for Spring</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.</description>
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        <![CDATA[Sheila Jaeckel from Ballweg Implement's precision ag department prepares customers for spring by cleaning up data and setting up information in operation centers during winter's slower period. This advance preparation ensures quicker setup and less field time when spring arrives.&nbsp;<em style="box-sizing: border-box; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Farm Equipment's&nbsp;</em><strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">Boots on the Ground</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;series is brought to you by&nbsp;</span><a href="https://www.yetterco.com/" rel="sponsored" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank">Yetter Farm Equipment</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25172</guid>
      <pubDate>Tue, 31 Mar 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25172-video-ballweg-implement-precision-team-prepares-for-spring</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/04/02/Ballweg-Implement-Precision-Team-Prepares-for-Spring.webp?t=1775157982" type="image/png" medium="image" fileSize="685337">
        <media:title type="plain">Ballweg-Implement-Precision-Team-Prepares-for-Spring.png</media:title>
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    <item>
      <title>AI in the Spotlight at FEMA Supply Summit &amp; Showcase </title>
      <author>nnewman@lessitermedia.com</author>
      <description>I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.</description>
      <content:encoded>
        <![CDATA[I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25149</guid>
      <pubDate>Mon, 30 Mar 2026 14:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25149-ai-in-the-spotlight-at-fema-supply-summit-and-showcase</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/FEMA-tech-track.webp?t=1774904744" type="image/jpeg" medium="image" fileSize="303677">
        <media:title type="plain">FEMA tech track.jpg</media:title>
      </media:content>
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      <title>Ecorobotix Invests $50 Million to Flagship Precision Spraying Tech to U.S.</title>
      <description>Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas</description>
      <content:encoded>
        <![CDATA[Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25131</guid>
      <pubDate>Wed, 25 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25131-ecorobotix-invests-50-million-to-flagship-precision-spraying-tech-to-us</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/03/25/Ecorobotix-Bringing-Swiss-Precision-Tech-to-US-Farmers.webp?t=1774683329" type="image/jpeg" medium="image" fileSize="25763">
        <media:title type="plain">Ecorobotix Bringing Swiss Precision Tech to US Farmers.jpg</media:title>
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