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      <title>Scale-Tec, Weed-It Sign on as Final Title Sponsors for 2027 Precision Farming Dealer Summit</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.</description>
      <content:encoded>
        <![CDATA[<p>Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25791</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25791-scale-tec-weed-it-sign-on-as-final-title-sponsors-for-2027-precision-farming-dealer-summit</link>
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      <title>NorthBuilt Signs On as Title Sponsor for 2027 Precision Farming Dealer Summit</title>
      <description>NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026.</description>
      <content:encoded>
        <![CDATA[<p>NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026.&nbsp;</p>]]>
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      <guid>http://www.farm-equipment.com/articles/25734</guid>
      <pubDate>Tue, 06 Oct 2026 15:36:01 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25734-northbuilt-signs-on-as-title-sponsor-for-2027-precision-farming-dealer-summit</link>
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    <item>
      <title>Up-to-the-Minute Used Machinery Trends Data &amp; Analysis for Precision Dealers </title>
      <author>nnewman@lessitermedia.com</author>
      <description>Andy Campbell, Director of Insights, Tractor Zoom, walks dealers through the latest signals his group is noticing in the values of farm machinery and key implements.</description>
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        <![CDATA[Andy Campbell, Director of Insights, Tractor Zoom, walks dealers through the latest signals his group is noticing in the values of farm machinery and key implements.]]>
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      <guid>http://www.farm-equipment.com/articles/25742</guid>
      <pubDate>Tue, 06 Oct 2026 15:18:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25742-up-to-the-minute-used-machinery-trends-data-and-analysis-for-precision-dealers</link>
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    </item>
    <item>
      <title>Efficiency: No Longer Optional</title>
      <author>mlessiter@lesspub.com</author>
      <description>Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.</description>
      <content:encoded>
        <![CDATA[<p>Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.</p>]]>
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      <guid>http://www.farm-equipment.com/blogs/6/post/25736</guid>
      <pubDate>Tue, 06 Oct 2026 15:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25736-efficiency-no-longer-optional</link>
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    <item>
      <title>[Video] Putting AI to Work in the Dealership</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Ballweg Implement has started implementing AI throughout the business. Co-owner Tom Ballweg says AI has proved to be key in helping search information that would have previously been very time consuming.</description>
      <content:encoded>
        <![CDATA[Ballweg Implement has started implementing AI throughout the business. Co-owner Tom Ballweg says AI has proved to be key in helping search information that would have previously been very time consuming.]]>
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      <guid>http://www.farm-equipment.com/articles/25741</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25741-video-putting-ai-to-work-in-the-dealership</link>
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      <title>[Video] Preparing for Harvest at Ballweg Implement</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Owner Tom Ballweg discusses how the Wisconsin John Deere dealership prepares the business for the busyness of harvest season, from bulking up on parts, to updating its store hours, resetting the showroom with fast moving parts and working on promotions to share via social media for parts.</description>
      <content:encoded>
        <![CDATA[Owner Tom Ballweg discusses how the Wisconsin John Deere dealership prepares the business for the busyness of harvest season, from bulking up on parts, to updating its store hours, resetting the showroom with fast moving parts and working on promotions to share via social media for parts. ]]>
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      <guid>http://www.farm-equipment.com/articles/25740</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25740-video-preparing-for-harvest-at-ballweg-implement</link>
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    <item>
      <title>[Video] Is the Equipment Market Starting to Pick Back Up?</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Tom Ballweg, co-owner of Ballweg Implement, watches the business and ag economy closely. He says the dealership has started to see an increase in customers coming in looking to buy equipment.</description>
      <content:encoded>
        <![CDATA[Tom Ballweg, co-owner of Ballweg Implement, watches the business and ag economy closely. He says the dealership has started to see an increase in customers coming in looking to buy equipment. ]]>
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      <guid>http://www.farm-equipment.com/articles/25739</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25739-video-is-the-equipment-market-starting-to-pick-back-up</link>
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      <title>[Video] Ballweg Implement’s Used Equipment Outlook</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Tom Ballweg, co-owner of Ballweg Implement, says they are seeing used equipment prices are starting to stabilize and in some cases it’s going up.</description>
      <content:encoded>
        <![CDATA[Tom Ballweg, co-owner of Ballweg Implement, says they are seeing used equipment prices are starting to stabilize and in some cases it’s going up. ]]>
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      <guid>http://www.farm-equipment.com/articles/25738</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25738-video-ballweg-implements-used-equipment-outlook</link>
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      <title>[Video] Ballweg Implement Celebrates 50 Years in Business</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In 2026, Ballweg Implement celebrated 50 years in business. To celebrate, the John Deere dealership pivoted on its biannual Harvest Party to throw an anniversary party instead, says owner Tom Ballweg.</description>
      <content:encoded>
        <![CDATA[In 2026, Ballweg Implement celebrated 50 years in business. To celebrate, the John Deere dealership pivoted on its biannual Harvest Party to throw an anniversary party instead, says owner Tom Ballweg. ]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25737</guid>
      <pubDate>Tue, 06 Oct 2026 06:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25737-video-ballweg-implement-celebrates-50-years-in-business</link>
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      <title>Your Roadmap to a More Profitable Precision Dealership </title>
      <author>nnewman@lessitermedia.com</author>
      <description>Precision Farming Dealer editors are excited to announce the release of the 12th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...</description>
      <content:encoded>
        <![CDATA[<p><em>Precision Farming Dealer</em> editors are excited to announce the release of the 12<sup>th</sup> annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ... </p>]]>
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      <guid>http://www.farm-equipment.com/articles/25720</guid>
      <pubDate>Fri, 02 Oct 2026 12:50:53 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25720-your-roadmap-to-a-more-profitable-precision-dealership</link>
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      <title>Granit Parts &amp; DigiFarm Sign On as Title Sponsors for 2027 Precision Farming Dealer Summit</title>
      <description>Precision Farming Dealer is proud to announce Granit Parts and DigiFarm have signed on as Title Sponsors for the 2027 Precision Farming Dealer Summit.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Precision Farming Dealer is proud to announce Granit Parts and DigiFarm have signed on as Title Sponsors for the 2027 Precision Farming Dealer Summit.</span></p>]]>
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      <guid>http://www.farm-equipment.com/articles/25706</guid>
      <pubDate>Tue, 29 Sep 2026 10:14:10 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25706-granit-parts-and-digifarm-sign-on-as-title-sponsors-for-2027-precision-farming-dealer-summit</link>
    </item>
    <item>
      <title>Are You Ready for the Changes that Could Come with a Move to Autonomy?</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>While it’s not what dealers want to hear, Quint Pottinger says, he plans on shifting to smaller equipment that can run autonomously 24/7 (or at least close to it) on his Kentucky farm.</description>
      <content:encoded>
        <![CDATA[While it’s not what dealers want to hear, Quint Pottinger says, he plans on shifting to smaller equipment that can run autonomously 24/7 (or at least close to it) on his Kentucky farm.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25705</guid>
      <pubDate>Thu, 24 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25705-are-you-ready-for-the-changes-that-could-come-with-a-move-to-autonomy</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2023/12/08/Kim-Schmidt-2023.webp?t=1783525985" type="image/jpeg" medium="image" fileSize="60701">
        <media:title type="plain">Kim-Schmidt-2023.jpg</media:title>
        <media:description type="plain">Kim Schmidt, Executive Editor</media:description>
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    </item>
    <item>
      <title>[Video] New Holland’s ForageCam Uses AI-Powered Vision to Analyze Chopped Corn Flow</title>
      <author>nnewman@lessitermedia.com</author>
      <description>At the 2026 Farm Progress Show, New Holland debuted ForageCam, which allows producers and operators to view real-time kernel processing scores and make adjustments to meet desired forage quality.</description>
      <content:encoded>
        <![CDATA[At the 2026 Farm Progress Show, New Holland debuted ForageCam, which allows producers and operators to view real-time kernel processing scores and make adjustments to meet desired forage quality.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25681</guid>
      <pubDate>Mon, 14 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25681-video-new-hollands-foragecam-uses-ai-powered-vision-to-analyze-chopped-corn-flow</link>
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    </item>
    <item>
      <title>Fendt Focuses on North American Growth</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: inherit; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25677</guid>
      <pubDate>Mon, 14 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25677-fendt-focuses-on-north-american-growth</link>
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    </item>
    <item>
      <title>Over 260 Dealers Invest in New Precision Spraying Technology</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We got an up-close look at AgZen’s RealCoverage precision spraying technology at the Farm Progress Show last week in Boone, Iowa.</description>
      <content:encoded>
        <![CDATA[We got an up-close look at AgZen’s RealCoverage precision spraying technology at the Farm Progress Show last week in Boone, Iowa.&nbsp;]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25676</guid>
      <pubDate>Sun, 13 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25676-over-260-dealers-invest-in-new-precision-spraying-technology</link>
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        <media:title type="plain">Over-260-Dealers-Invest-in-New-Precision-Spraying-Technology.png</media:title>
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    </item>
    <item>
      <title>Basic Software Signs On as Title Sponsor for 2027 Precision Farming Dealer Summit</title>
      <description>Basic Software has signed on as a Title Sponsor for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.</description>
      <content:encoded>
        <![CDATA[<p>Basic Software has signed on as a Title Sponsor for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25675</guid>
      <pubDate>Fri, 11 Sep 2026 12:09:43 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25675-basic-software-signs-on-as-title-sponsor-for-2027-precision-farming-dealer-summit</link>
    </item>
    <item>
      <title>[Video] New Holland RS1 Guidance Kit Provides Retrofit Option for 35-Year-Old Tractors</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Brad Littlefield, precision product marketing, New Holland, checks in from the 2026 Farm Progress Show with a look at a 1993 tractor that’s been retrofitted with New Holland’s Intelliview IV Plus RS1 Guidance Kit.</description>
      <content:encoded>
        <![CDATA[Brad Littlefield, precision product marketing, New Holland, checks in from the 2026 Farm Progress Show with a look at a 1993 tractor that’s been retrofitted with New Holland’s Intelliview IV Plus RS1 Guidance Kit.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25669</guid>
      <pubDate>Thu, 10 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25669-video-new-holland-rs1-guidance-kit-provides-retrofit-option-for-35-year-old-tractors</link>
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    </item>
    <item>
      <title>Vi by visorPRO Launches Dealer Knowledge Portal to Capture Dealer-Developed Fixes, Parts Lists &amp; More</title>
      <description>Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the Dealer Knowledge Portal, a new feature that allows dealers to upload their own internal resources into Vi.</description>
      <content:encoded>
        <![CDATA[Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the Dealer Knowledge Portal, a new feature that allows dealers to upload their own internal resources into Vi.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25668</guid>
      <pubDate>Wed, 09 Sep 2026 14:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25668-vi-by-visorpro-launches-dealer-knowledge-portal-to-capture-dealer-developed-fixes-parts-lists-and-more</link>
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        <media:title type="plain">byvisorpro.png</media:title>
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    </item>
    <item>
      <title>[Video] Carbon Robotics Launches Autonomous Implement Technology</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Carbon Robotics announced the launch of its Carbon Autonomy Ready program. Great Plains Manufacturing, a leading manufacturer of seeding and soil management equipment, joins the program as the first member.</description>
      <content:encoded>
        <![CDATA[Carbon Robotics announced the launch of its Carbon Autonomy Ready program. Great Plains Manufacturing, a leading manufacturer of seeding and soil management equipment, joins the program as the first member.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25662</guid>
      <pubDate>Tue, 08 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25662-video-carbon-robotics-launches-autonomous-implement-technology</link>
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        <media:title type="plain">Carbon Robotics Launches Autonomous Implement Technology.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>5 Big Precision Technology Takeaways from 2026 Farm Progress Show </title>
      <author>nnewman@lessitermedia.com</author>
      <description>I just got back from the 2026 Farm Progress Show in Boone, Iowa, where precision technology was hotter than the 100-degree heat indexes during the 3-day event.</description>
      <content:encoded>
        <![CDATA[I just got back from the 2026 Farm Progress Show in Boone, Iowa, where precision technology was hotter than the 100-degree heat indexes during the 3-day event.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25660</guid>
      <pubDate>Sat, 05 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25660-5-big-precision-technology-takeaways-from-2026-farm-progress-show</link>
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        <media:description type="plain">Seattle, Wash.-based Carbon Robotics showcased its new Carbon Autonomy kit at the 2026 Farm Progress Show in Boone, Iowa. </media:description>
      </media:content>
    </item>
    <item>
      <title>[Video] Ag Leader Announces New API Interface with RightSpot</title>
      <author>dfoster@lessitermedia.com</author>
      <description>Ag Leader introduces new API interface integrating their RightSpot camera system with nozzle control.</description>
      <content:encoded>
        <![CDATA[Ag Leader introduces new API interface integrating their RightSpot camera system with nozzle control.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25658</guid>
      <pubDate>Fri, 04 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25658-video-ag-leader-announces-new-api-interface-with-rightspot</link>
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        <media:title type="plain">Ag Leader Announces New API Interface.jpg</media:title>
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    </item>
    <item>
      <title>Deere Reports Growth in See &amp; Spray &amp; Planter Technology Adoption</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Customers are using John Deere’s See &amp; Spray technology on significantly more acres year-over-year, Deanna Kovar, president of Worldwide Ag &amp; Turf Division, said during Deere's Q3 earnings call on August 20.</description>
      <content:encoded>
        <![CDATA[ Customers are using John Deere’s See & Spray technology on significantly more acres year-over-year, Deanna Kovar, president of Worldwide Ag & Turf Division, said during Deere's Q3 earnings call on August 20.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25619</guid>
      <pubDate>Mon, 31 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25619-deere-reports-growth-in-see-and-spray-and-planter-technology-adoption</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/08-28-2026/Deere-Reports-Growth-in-See--Spray--Planter-Technology-Adoption.webp?t=1788889171" type="image/jpeg" medium="image" fileSize="667664">
        <media:title type="plain">Deere Reports Growth in See &amp; Spray &amp; Planter Technology Adoption.jpg</media:title>
      </media:content>
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    <item>
      <title>Precision Dealers Discuss How to Quantify a Successful Customer Clinic</title>
      <author>nnewman@lessitermedia.com</author>
      <description>In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers.</description>
      <content:encoded>
        <![CDATA[In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25618</guid>
      <pubDate>Sun, 30 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25618-precision-dealers-discuss-how-to-quantify-a-successful-customer-clinic</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/08-28-2026/Precision-Dealers-Discuss-How-to-Quantify-a-Successful-Customer-Clinic.webp?t=1788889171" type="image/png" medium="image" fileSize="823434">
        <media:title type="plain">Precision-Dealers-Discuss-How-to-Quantify-a-Successful-Customer-Clinic.png</media:title>
      </media:content>
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    <item>
      <title>And We're off ... to the Farm Progress Show! </title>
      <author>nnewman@lessitermedia.com</author>
      <description>We have a long list of new products, research and companies we’re planning to get the scoop on. We’ll do our best to report on everything, but if you can’t make it, is there anything you’d like us to cover?</description>
      <content:encoded>
        <![CDATA[We have a long list of new products, research and companies we’re planning to get the scoop on. We’ll do our best to report on everything, but if you can’t make it, is there anything you’d like us to cover?]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25623</guid>
      <pubDate>Sat, 29 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25623-and-were-off-to-the-farm-progress-show</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2025/farm-progress-show.webp?t=1756929198" type="image/jpeg" medium="image" fileSize="316703">
        <media:title type="plain">farm progress show.jpg</media:title>
      </media:content>
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      <title>The Human Advantage: Coaching Leaders for a Future Powered By AI </title>
      <description>The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.</description>
      <content:encoded>
        <![CDATA[<p>The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25607</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25607-the-human-advantage-coaching-leaders-for-a-future-powered-by-ai</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/Authors/Daniel_Surpenant.webp?t=1520617646" type="image/jpeg" medium="image" fileSize="10305">
        <media:title type="plain">Daniel_Surpenant.jpg</media:title>
      </media:content>
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      <title>Gregg Sauder: Ag Tech Legacy from Precision Planting to 360</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Gregg Sauder could’ve been relaxing on a beach somewhere after selling Precision Planting to Monsanto for $250 million in 2012. But that’s just not in his DNA.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Gregg Sauder could’ve been relaxing on a beach somewhere after selling Precision Planting to Monsanto for $250 million in 2012. But that’s just not in his DNA.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25596</guid>
      <pubDate>Tue, 25 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25596-gregg-sauder-ag-tech-legacy-from-precision-planting-to-360</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/September/SLHOF_Gregg-Sauder.webp?t=1788982885" type="image/jpeg" medium="image" fileSize="87486">
        <media:title type="plain">SLHOF_Gregg-Sauder.jpg</media:title>
        <media:description type="plain">Gregg Sauder
Founder &amp;amp; President, 360, Morton, Ill.Claim to Fame: Launched two revolutionary ag tech companiesAge: 69Companies Founded: 1993 (Precision Planting) and 2013 (360)</media:description>
      </media:content>
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      <title>360 Names Brandon Rinkenberger Chief Executive Officer</title>
      <description>"My family believes now is the right time to strengthen our leadership for the exciting future ahead of us," says Gregg Sauder, founder of 360. "Brandon will lead 360's day-to-day operations with my full support. I'll stay closely involved, spending my time where I can add the most value."</description>
      <content:encoded>
        <![CDATA["My family believes now is the right time to strengthen our leadership for the exciting future ahead of us," says Gregg Sauder, founder of 360. "Brandon will lead 360's day-to-day operations with my full support. I'll stay closely involved, spending my time where I can add the most value."]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25573</guid>
      <pubDate>Wed, 19 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25573-360-names-brandon-rinkenberger-chief-executive-officer</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/360.webp?t=1781213462" type="image/png" medium="image" fileSize="76397">
        <media:title type="plain">360.png</media:title>
      </media:content>
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      <title>3 Big Lessons Learned from the Journey of a Legendary Innovator  </title>
      <author>nnewman@lessitermedia.com</author>
      <description>Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.</description>
      <content:encoded>
        <![CDATA[<p>Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25559</guid>
      <pubDate>Tue, 18 Aug 2026 12:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25559-3-big-lessons-learned-from-the-journey-of-a-legendary-innovator</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/Sauder-360.webp?t=1787069597" type="image/jpeg" medium="image" fileSize="75753">
        <media:title type="plain">Sauder 360.jpeg</media:title>
        <media:description type="plain">In addition to being an innovator, Gregg Sauder is also a teacher. You'll often see him presenting at events like the National No-Tillage Conference (pictured above), or with his team at the Farm Progress Show and National Farm Machinery Show. </media:description>
      </media:content>
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    <item>
      <title>Precision Technology Showcased at Bayer Crop Science Research Farm </title>
      <author>nnewman@lessitermedia.com</author>
      <description>We're kicking off the program here with Josh Dukeman, farm manager for the Bayer Crop Science Research Farm.</description>
      <content:encoded>
        <![CDATA[We're kicking off the program here with Josh Dukeman, farm manager for the Bayer Crop Science Research Farm.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25543</guid>
      <pubDate>Tue, 11 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25543-precision-technology-showcased-at-bayer-crop-science-research-farm</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/08/10/Precision-Technology-Showcased-at-Bayer-Crop-Science-Research-Farm.webp?t=1786618969" type="image/png" medium="image" fileSize="573572">
        <media:title type="plain">Precision-Technology-Showcased-at-Bayer-Crop-Science-Research-Farm.png</media:title>
      </media:content>
    </item>
    <item>
      <title>How 3 Precision Specialists Go the Extra Mile to Achieve Greatness </title>
      <author>nnewman@lessitermedia.com</author>
      <description>From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.</description>
      <content:encoded>
        <![CDATA[From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/blogs/6/post/25502</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/blogs/6-opinions-columns/post/25502-how-3-precision-specialists-go-the-extra-mile-to-achieve-greatness</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2023/Jack-Bartholomew.webp?t=1784779286" type="image/jpeg" medium="image" fileSize="86396">
        <media:title type="plain">Jack-Bartholomew.jpg</media:title>
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