Dealership Marketing

How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.
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Farm Equipment

Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

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